Comments on: How Google and Bing Plan to Eliminate the Need for WebMD (and Your Website) http://www.doseofdigital.com/2010/01/how-google-and-bing-plan-eliminate-the-need-for-webmd/ Improving Healthcare Through Digital Technology -- Effectively using digital technology and social media in pharma and healthcare Tue, 24 Jan 2012 00:11:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Liz Scherer http://www.doseofdigital.com/2010/01/how-google-and-bing-plan-eliminate-the-need-for-webmd/#comment-8045 Liz Scherer Tue, 22 Jun 2010 22:58:44 +0000 http://www.doseofdigital.com/?p=2152#comment-8045 Really nice post Jon! But I think that you are missing one point - we're starting to see more and more aggregators and content curators pop up. I think that a good, no great, aggregator will give both Google Search and Bing and others a run for their money. Will they eliminate Google search? No. But like WebMd, which has been trusted for over two decades now (I continue to contribute to their content), I think that some of these content curated sites will become THE sources for all that is health content. So then, consumers need only to go to the sites and bypass the search engine altogether. Make sense? Time will tell. Really nice post Jon! But I think that you are missing one point – we’re starting to see more and more aggregators and content curators pop up. I think that a good, no great, aggregator will give both Google Search and Bing and others a run for their money. Will they eliminate Google search? No. But like WebMd, which has been trusted for over two decades now (I continue to contribute to their content), I think that some of these content curated sites will become THE sources for all that is health content. So then, consumers need only to go to the sites and bypass the search engine altogether. Make sense? Time will tell.

]]> By: Liz Scherer http://www.doseofdigital.com/2010/01/how-google-and-bing-plan-eliminate-the-need-for-webmd/#comment-9343 Liz Scherer Tue, 22 Jun 2010 22:58:00 +0000 http://www.doseofdigital.com/?p=2152#comment-9343 Really nice post Jon! But I think that you are missing one point - we're starting to see more and more aggregators and content curators pop up. I think that a good, no great, aggregator will give both Google Search and Bing and others a run for their money. Will they eliminate Google search? No. But like WebMd, which has been trusted for over two decades now (I continue to contribute to their content), I think that some of these content curated sites will become THE sources for all that is health content. So then, consumers need only to go to the sites and bypass the search engine altogether. Make sense? Time will tell. Really nice post Jon! But I think that you are missing one point – we’re starting to see more and more aggregators and content curators pop up. I think that a good, no great, aggregator will give both Google Search and Bing and others a run for their money. Will they eliminate Google search? No. But like WebMd, which has been trusted for over two decades now (I continue to contribute to their content), I think that some of these content curated sites will become THE sources for all that is health content. So then, consumers need only to go to the sites and bypass the search engine altogether. Make sense? Time will tell.

]]> By: Google poszerza wpływy | Paweł Jurczyński Blog http://www.doseofdigital.com/2010/01/how-google-and-bing-plan-eliminate-the-need-for-webmd/#comment-7893 Google poszerza wpływy | Paweł Jurczyński Blog Sun, 13 Jun 2010 15:03:14 +0000 http://www.doseofdigital.com/?p=2152#comment-7893 [...] tak dawno na blogu Dose of Digital pokazał się wpis na temat tego jak zachowuje się Google na podstawowe terminy medyczne dając [...] [...] tak dawno na blogu Dose of Digital pokazał się wpis na temat tego jak zachowuje się Google na podstawowe terminy medyczne dając [...]

]]> By: Jonathan Richman http://www.doseofdigital.com/2010/01/how-google-and-bing-plan-eliminate-the-need-for-webmd/#comment-5812 Jonathan Richman Sun, 31 Jan 2010 15:56:03 +0000 http://www.doseofdigital.com/?p=2152#comment-5812 Of course, the third alternative is creating content that can be customized by the user. If they want the basics, they can get that. If they want more complex, in-depth information, then that's available as well. There's no reason to pick just one or the other if you make it possible for people to select which is appropriate for their situation. Of course, the third alternative is creating content that can be customized by the user. If they want the basics, they can get that. If they want more complex, in-depth information, then that’s available as well. There’s no reason to pick just one or the other if you make it possible for people to select which is appropriate for their situation.

]]> By: Jonathan Richman http://www.doseofdigital.com/2010/01/how-google-and-bing-plan-eliminate-the-need-for-webmd/#comment-9342 Jonathan Richman Sun, 31 Jan 2010 15:56:00 +0000 http://www.doseofdigital.com/?p=2152#comment-9342 Of course, the third alternative is creating content that can be customized by the user. If they want the basics, they can get that. If they want more complex, in-depth information, then that's available as well. There's no reason to pick just one or the other if you make it possible for people to select which is appropriate for their situation. Of course, the third alternative is creating content that can be customized by the user. If they want the basics, they can get that. If they want more complex, in-depth information, then that’s available as well. There’s no reason to pick just one or the other if you make it possible for people to select which is appropriate for their situation.

]]> By: Jeff Greene http://www.doseofdigital.com/2010/01/how-google-and-bing-plan-eliminate-the-need-for-webmd/#comment-8861 Jeff Greene Thu, 28 Jan 2010 02:13:27 +0000 http://www.doseofdigital.com/?p=2152#comment-8861 Robin thanks for sharing -- it's a great story. If more patients were like the mom you mention, there would be less of a concern. My point was to show that many (not all) health websites, from both pharma and non-pharma sources, speak to patients from a physician's lens. My personal belief is it's actually these sites that sell patients short, by not spending the time/resources to speak on a consumer's terms. Providing lots of content is fine. It's the clarity of that content which is my concern. In our research we constantly see patients who cannot act on information they find online, because they don't understand it. While that may not include people like the mom in your example, it does include a wide swath of patients. I agree with Jon that healthcare companies have the means and the rationale to make it easier for patients to navigate the information landscape online. I think it should be one of their priorities!<br><br>Jeff Greene<br>HealthEd Robin thanks for sharing — it's a great story. If more patients were like the mom you mention, there would be less of a concern. My point was to show that many (not all) health websites, from both pharma and non-pharma sources, speak to patients from a physician's lens. My personal belief is it's actually these sites that sell patients short, by not spending the time/resources to speak on a consumer's terms. Providing lots of content is fine. It's the clarity of that content which is my concern. In our research we constantly see patients who cannot act on information they find online, because they don't understand it. While that may not include people like the mom in your example, it does include a wide swath of patients. I agree with Jon that healthcare companies have the means and the rationale to make it easier for patients to navigate the information landscape online. I think it should be one of their priorities!

Jeff Greene
HealthEd

]]> By: Jeff Greene http://www.doseofdigital.com/2010/01/how-google-and-bing-plan-eliminate-the-need-for-webmd/#comment-4204 Jeff Greene Wed, 27 Jan 2010 21:13:27 +0000 http://www.doseofdigital.com/?p=2152#comment-4204 Robin thanks for sharing -- it's a great story. If more patients were like the mom you mention, there would be less of a concern. My point was to show that many (not all) health websites, from both pharma and non-pharma sources, speak to patients from a physician's lens. My personal belief is it's actually these sites that sell patients short, by not spending the time/resources to speak on a consumer's terms. Providing lots of content is fine. It's the clarity of that content which is my concern. In our research we constantly see patients who cannot act on information they find online, because they don't understand it. While that may not include people like the mom in your example, it does include a wide swath of patients. I agree with Jon that healthcare companies have the means and the rationale to make it easier for patients to navigate the information landscape online. I think it should be one of their priorities!<br><br>Jeff Greene<br>HealthEd Robin thanks for sharing — it's a great story. If more patients were like the mom you mention, there would be less of a concern. My point was to show that many (not all) health websites, from both pharma and non-pharma sources, speak to patients from a physician's lens. My personal belief is it's actually these sites that sell patients short, by not spending the time/resources to speak on a consumer's terms. Providing lots of content is fine. It's the clarity of that content which is my concern. In our research we constantly see patients who cannot act on information they find online, because they don't understand it. While that may not include people like the mom in your example, it does include a wide swath of patients. I agree with Jon that healthcare companies have the means and the rationale to make it easier for patients to navigate the information landscape online. I think it should be one of their priorities!

Jeff Greene
HealthEd

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