Comments on: 2010 Resolution #1: Stop Talking About Social Media http://www.doseofdigital.com/2010/01/2010-resolution-1-stop-talking-social-media/ Improving Healthcare Through Digital Technology -- Effectively using digital technology and social media in pharma and healthcare Tue, 24 Jan 2012 00:11:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Why Your Regulatory Team Needs Social Media | Dose of Digital - Digital Marketing in Pharma and Healthcare http://www.doseofdigital.com/2010/01/2010-resolution-1-stop-talking-social-media/#comment-8143 Why Your Regulatory Team Needs Social Media | Dose of Digital - Digital Marketing in Pharma and Healthcare Fri, 25 Jun 2010 21:41:47 +0000 http://www.doseofdigital.com/?p=2106#comment-8143 [...] those who are paying close attention, one of my recommended New Year’s Resolutions was “Stop Talking About Social Media,” so you’re probably appreciating the irony that I am talking about social media. Well, [...] [...] those who are paying close attention, one of my recommended New Year’s Resolutions was “Stop Talking About Social Media,” so you’re probably appreciating the irony that I am talking about social media. Well, [...]

]]> By: Pharma Blog Review » Blog Archive » Happy new year, sort of http://www.doseofdigital.com/2010/01/2010-resolution-1-stop-talking-social-media/#comment-4055 Pharma Blog Review » Blog Archive » Happy new year, sort of Fri, 15 Jan 2010 23:17:33 +0000 http://www.doseofdigital.com/?p=2106#comment-4055 [...] gives us 14 things to inspire digital marketing in 2010; and gives us three resolutions thus far: Stop talking about social media, become an expert in just one thing digital, and learn five things your customers do online. Go [...] [...] gives us 14 things to inspire digital marketing in 2010; and gives us three resolutions thus far: Stop talking about social media, become an expert in just one thing digital, and learn five things your customers do online. Go [...]

]]> By: Jonathan Richman http://www.doseofdigital.com/2010/01/2010-resolution-1-stop-talking-social-media/#comment-3990 Jonathan Richman Wed, 13 Jan 2010 13:15:23 +0000 http://www.doseofdigital.com/?p=2106#comment-3990 Thanks for all the comments. Of course, I don't mean to throw all of your social media efforts out the window, but perhaps to de-emphasize them. Steve W (as he is apt to do) described it well is his comment: "Stop talking about Social Media in isolation from its related digital/communications initiatives." In addition to this, I do think many companies would benefit from a bit of a "back to basics" approach. The examples Ryan gives including email marketing and conversion optimization are two great ones that I don't see being executed very well and that I'd put WAY head of social media on my priority list for a number of reasons. Chris, I'm with you...I'll have to change the content on this blog for a bit so that people know I'm keeping this resolution (read your post, BTW...very good). Thanks for all the comments.

Of course, I don’t mean to throw all of your social media efforts out the window, but perhaps to de-emphasize them. Steve W (as he is apt to do) described it well is his comment: “Stop talking about Social Media in isolation from its related digital/communications initiatives.”

In addition to this, I do think many companies would benefit from a bit of a “back to basics” approach. The examples Ryan gives including email marketing and conversion optimization are two great ones that I don’t see being executed very well and that I’d put WAY head of social media on my priority list for a number of reasons.

Chris, I’m with you…I’ll have to change the content on this blog for a bit so that people know I’m keeping this resolution (read your post, BTW…very good).

]]> By: Jonathan Richman http://www.doseofdigital.com/2010/01/2010-resolution-1-stop-talking-social-media/#comment-9312 Jonathan Richman Wed, 13 Jan 2010 13:15:00 +0000 http://www.doseofdigital.com/?p=2106#comment-9312 Thanks for all the comments. Of course, I don't mean to throw all of your social media efforts out the window, but perhaps to de-emphasize them. Steve W (as he is apt to do) described it well is his comment: "Stop talking about Social Media in isolation from its related digital/communications initiatives." In addition to this, I do think many companies would benefit from a bit of a "back to basics" approach. The examples Ryan gives including email marketing and conversion optimization are two great ones that I don't see being executed very well and that I'd put WAY head of social media on my priority list for a number of reasons. Chris, I'm with you...I'll have to change the content on this blog for a bit so that people know I'm keeping this resolution (read your post, BTW...very good). Thanks for all the comments.

Of course, I don’t mean to throw all of your social media efforts out the window, but perhaps to de-emphasize them. Steve W (as he is apt to do) described it well is his comment: “Stop talking about Social Media in isolation from its related digital/communications initiatives.”

In addition to this, I do think many companies would benefit from a bit of a “back to basics” approach. The examples Ryan gives including email marketing and conversion optimization are two great ones that I don’t see being executed very well and that I’d put WAY head of social media on my priority list for a number of reasons.

Chris, I’m with you…I’ll have to change the content on this blog for a bit so that people know I’m keeping this resolution (read your post, BTW…very good).

]]> By: Chris Iafolla http://www.doseofdigital.com/2010/01/2010-resolution-1-stop-talking-social-media/#comment-3967 Chris Iafolla Tue, 12 Jan 2010 21:56:22 +0000 http://www.doseofdigital.com/?p=2106#comment-3967 Thanks for the thoughtful post Jon—though if I abide by this resolution I will have to rethink the majority of the content I put up on my own blog! In all seriousness though, I do agree with the larger premise of your post. Many people presume that social media is a silver bullet capable of erasing the mistakes of marketing programs gone awry. That’s a dangerous mindset that leads to poor engagement strategies and a distorted view of the value of social media. Social media never was, and never will be, a stand-alone marketing tactic. It has to be part of an overall marketing strategy that includes a plethora of areas such as (but not limited to) organic search strategies, ad spend (if appropriate), an effective Website and traditional (gasp) public relations efforts. .-= Chris Iafolla´s last blog ..<a href="http://prforpharma.com/2010/01/12/pharma-social-media-echo-chamber/#utm_source=feed&utm_medium=feed&utm_campaign=feed" rel="nofollow">Pharma Social Media Echo Chamber</a> =-. Thanks for the thoughtful post Jon—though if I abide by this resolution I will have to rethink the majority of the content I put up on my own blog! In all seriousness though, I do agree with the larger premise of your post. Many people presume that social media is a silver bullet capable of erasing the mistakes of marketing programs gone awry. That’s a dangerous mindset that leads to poor engagement strategies and a distorted view of the value of social media. Social media never was, and never will be, a stand-alone marketing tactic. It has to be part of an overall marketing strategy that includes a plethora of areas such as (but not limited to) organic search strategies, ad spend (if appropriate), an effective Website and traditional (gasp) public relations efforts.
.-= Chris Iafolla´s last blog ..Pharma Social Media Echo Chamber =-.

]]> By: Chris Iafolla http://www.doseofdigital.com/2010/01/2010-resolution-1-stop-talking-social-media/#comment-9311 Chris Iafolla Tue, 12 Jan 2010 21:56:00 +0000 http://www.doseofdigital.com/?p=2106#comment-9311 Thanks for the thoughtful post Jon—though if I abide by this resolution I will have to rethink the majority of the content I put up on my own blog! In all seriousness though, I do agree with the larger premise of your post. Many people presume that social media is a silver bullet capable of erasing the mistakes of marketing programs gone awry. That’s a dangerous mindset that leads to poor engagement strategies and a distorted view of the value of social media. Social media never was, and never will be, a stand-alone marketing tactic. It has to be part of an overall marketing strategy that includes a plethora of areas such as (but not limited to) organic search strategies, ad spend (if appropriate), an effective Website and traditional (gasp) public relations efforts. .-= Chris Iafolla´s last blog ..<a href="http://prforpharma.com/2010/01/12/pharma-social-media-echo-chamber/#utm_source=feed&utm_medium=feed&utm_campaign=feed" rel="nofollow">Pharma Social Media Echo Chamber</a> =-. Thanks for the thoughtful post Jon—though if I abide by this resolution I will have to rethink the majority of the content I put up on my own blog! In all seriousness though, I do agree with the larger premise of your post. Many people presume that social media is a silver bullet capable of erasing the mistakes of marketing programs gone awry. That’s a dangerous mindset that leads to poor engagement strategies and a distorted view of the value of social media. Social media never was, and never will be, a stand-alone marketing tactic. It has to be part of an overall marketing strategy that includes a plethora of areas such as (but not limited to) organic search strategies, ad spend (if appropriate), an effective Website and traditional (gasp) public relations efforts.
.-= Chris Iafolla´s last blog ..Pharma Social Media Echo Chamber =-.

]]> By: Marios Alexandrou http://www.doseofdigital.com/2010/01/2010-resolution-1-stop-talking-social-media/#comment-3952 Marios Alexandrou Tue, 12 Jan 2010 13:05:05 +0000 http://www.doseofdigital.com/?p=2106#comment-3952 You're right about the missed opportunities with SEO when it comes to the pharma space. I can't think of another industry that spends so much on marketing yet is so good at missing out on organic search. The kicker is that tweaking existing efforts with an eye to getting some search engine benefit is all it would take to get started. .-= Marios Alexandrou´s last blog ..<a href="http://feeds.allthingssem.com/~r/AllThingsSEM/~3/O9a83B-WxPc/" rel="nofollow">SEO Clients: The Good, The Bad, The Ugly, and Umm... 2 More</a> =-. You’re right about the missed opportunities with SEO when it comes to the pharma space. I can’t think of another industry that spends so much on marketing yet is so good at missing out on organic search. The kicker is that tweaking existing efforts with an eye to getting some search engine benefit is all it would take to get started.
.-= Marios Alexandrou´s last blog ..SEO Clients: The Good, The Bad, The Ugly, and Umm… 2 More =-.

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