Social Media Wiki

How Google and Bing Plan to Eliminate the Need for WebMD (and Your Website)

Those of you who are regular readers know that I’m a big believer in search optimization. In most cases, it’s the single most powerful way to expose the right people to your brand at the right time. The importance of search as it relates to our digital lives is pretty significant. Consider this:  80% of all online sessions begin with search. Google has a 63.7% share of all searches. The point? Most people find things online by sitting down and using a search engine. It’s the first thing that happens 80% of the time. Two thirds of the time, these people are using Google. That means that just over 50% of the time when someone starts an online session, they open to Google and search.

This is a teaser of How Google and Bing Plan to Eliminate the Need for WebMD (and Your Website). Click here to read the full post: (1371 words, 6 images, ~5:29 minutes reading time)


Social Media in Pharma and Healthcare 2010: First Wiki Update of the Year

For those of you who are really interested in social media in pharma and healthcare, 2009 was a banner year for you. Literally hundreds of new programs were launched, as companies became more comfortable with the idea that it’s possible to use social media in pharma and healthcare.

This is a teaser of Social Media in Pharma and Healthcare 2010: First Wiki Update of the Year. Click here to read the full post: (556 words, 2 images, ~2:13 minutes reading time)


Why Your Regulatory Team Needs Social Media

First off, for those who are paying close attention, one of my recommended New Year’s Resolutions was “Stop Talking About Social Media,” so you’re probably appreciating the irony that I am talking about social media. Well, I get a pass on this one because what I’m about to share was done before January 1st…sort of.

This is a teaser of Why Your Regulatory Team Needs Social Media. Click here to read the full post: (666 words, ~2:40 minutes reading time)


2010 Resolution #3: Learn 5 Things Your Customers Do Online

[Resolutions #1 and #2 were posted earlier this week. Be sure to check them out: "2010 Resolution #1: Stop Talking About Social Media" "2010 Resolution #2: Become an Expert in Just One Thing Digital"]

Today’s resolution is pretty simple once again, but it is going to require you to do a little work. Notice I said “you.” That word choice is intentional. I don’t want your agency or your market research team to learn about these five things…I want you to do it.

This is a teaser of 2010 Resolution #3: Learn 5 Things Your Customers Do Online. Click here to read the full post: (981 words, ~3:55 minutes reading time)


2010 Resolution #2: Become an Expert in Just One Thing Digital

[Resolution #1 was posted earlier this week. Be sure to check it out: "2010 Resolution #1: Stop Talking About Social Media"]

Ready for resolution #2?

This one’s really simple to describe, but quite a bit harder to actually execute (for you anyway).

Resolution #2: Become an Expert in Just One Thing Digital

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What does that mean?

Just what it says.

You need to become an expert in one thing (yes, just one) that’s related to digital marketing.

Okay, but what’s an “expert”?

This is a teaser of 2010 Resolution #2: Become an Expert in Just One Thing Digital. Click here to read the full post: (1037 words, ~4:09 minutes reading time)


2010 Resolution #1: Stop Talking About Social Media

With a new year starting, so do new resolutions. I’m probably a little late on these, but I thought I’d share them with you anyway. I’m going to spread these over a few short (really, I mean it this time) posts with a handful of resolutions for you. I’ll do my best to keep these resolutions as well. I think that if a group of people commit to a goal and work together to encourage each other, they tend to have more success, so let’s work together. Think of it like a marketers support group.

This is a teaser of 2010 Resolution #1: Stop Talking About Social Media. Click here to read the full post: (1033 words, ~4:08 minutes reading time)


I’ll Build You an iPhone Medication Tracker App for $10

Glad that headline got your attention.

Working at a digital agency, I have a pretty good feel for what’s “hot” with clients and what the perceived “next big thing” is. I also have a pretty good idea when people are spending their marketing dollars on either things they don’t need or on making something far more complex than what is required. As trusted partners (as every agency should try to be), we own part of this because it’s our job sometimes to say “no” to our clients. This is especially true when we think that they’re about to waste their money even if this waste might inflate our bottom line.

This is a teaser of I’ll Build You an iPhone Medication Tracker App for $10. Click here to read the full post: (1882 words, 12 images, ~7:32 minutes reading time)


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