Comments on: Monitoring Adverse Events in Social Media for Pharma’s Biggest Brands: Hopeless Task or Simple Project? http://www.doseofdigital.com/2009/12/monitoring-adverse-events-social-media-pharmas-biggest-brands/ Improving Healthcare Through Digital Technology -- Effectively using digital technology and social media in pharma and healthcare Tue, 24 Jan 2012 00:11:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Social Intelligence & Adverse Events - ListenLogic Health http://www.doseofdigital.com/2009/12/monitoring-adverse-events-social-media-pharmas-biggest-brands/#comment-9837 Social Intelligence & Adverse Events - ListenLogic Health Thu, 31 Mar 2011 18:10:21 +0000 http://www.doseofdigital.com/?p=1860#comment-9837 [...] Monitoring Adverse Events in Social Media for Pharma’s Biggest Brands.  Dose of Digital [...] [...] Monitoring Adverse Events in Social Media for Pharma’s Biggest Brands.  Dose of Digital [...]

]]> By: Social Intelligence & Adverse Events | ListenLogic Health http://www.doseofdigital.com/2009/12/monitoring-adverse-events-social-media-pharmas-biggest-brands/#comment-9784 Social Intelligence & Adverse Events | ListenLogic Health Mon, 28 Feb 2011 19:48:25 +0000 http://www.doseofdigital.com/?p=1860#comment-9784 [...] Monitoring Adverse Events in Social Media for Pharma’s Biggest Brands.  Dose of Digital [...] [...] Monitoring Adverse Events in Social Media for Pharma’s Biggest Brands.  Dose of Digital [...]

]]> By: Healthcare Agencies and Social Media: Start Here « Impactiviti blog http://www.doseofdigital.com/2009/12/monitoring-adverse-events-social-media-pharmas-biggest-brands/#comment-9690 Healthcare Agencies and Social Media: Start Here « Impactiviti blog Tue, 14 Dec 2010 15:00:34 +0000 http://www.doseofdigital.com/?p=1860#comment-9690 [...] Oh – and about those reportable adverse events… [...] [...] Oh – and about those reportable adverse events… [...]

]]> By: Nick Chinn http://www.doseofdigital.com/2009/12/monitoring-adverse-events-social-media-pharmas-biggest-brands/#comment-9593 Nick Chinn Thu, 04 Nov 2010 09:23:00 +0000 http://www.doseofdigital.com/?p=1860#comment-9593 This does seem, appropriately given the nature of the post, to focus on one element of using social media monitoring. I do very much doubt some of the quoted volumes of comments given that I head up Alterian SM2’s pharma social media tool and have clients many times smaller than those brands mentioned receiving many, many more comments daily. My point, is that this type of measure doesn’t reflect the several other advantages of monitoring social media, whether within managed/sponsored blogs or professional/patient forums and portals, or in the mass of un-known other social media spaces. Many product manufacturers gain valued feedback, from a previously expensive or impossible to reach audience, in relation to customers’, medical professionals or patients in this case, needs and wants from them as a supplier. Given that the very nature of pharma products often carry highly emotive comments, social media monitoring is a very effective way to listen to how products are valued and could be improved. For those wondering where the ROI, few will doubt the value of having credible data to improve and better products, service and often availability. As mentioned I am aware that this article was based on the specifics of looking for negative comments, no doubt looking at level of product or service dissatisfaction, I didn’t want it to go unmentioned that social media monitoring has so much more to offer. Don’t forget that all the monitoring is done on public data, so monitor comparative and competitive products too! This does seem, appropriately given the nature of the post, to focus on one element of using social media monitoring. I do very much doubt some of the quoted volumes of comments given that I head up Alterian SM2’s pharma social media tool and have clients many times smaller than those brands mentioned receiving many, many more comments daily.
My point, is that this type of measure doesn’t reflect the several other advantages of monitoring social media, whether within managed/sponsored blogs or professional/patient forums and portals, or in the mass of un-known other social media spaces.
Many product manufacturers gain valued feedback, from a previously expensive or impossible to reach audience, in relation to customers’, medical professionals or patients in this case, needs and wants from them as a supplier.
Given that the very nature of pharma products often carry highly emotive comments, social media monitoring is a very effective way to listen to how products are valued and could be improved. For those wondering where the ROI, few will doubt the value of having credible data to improve and better products, service and often availability.
As mentioned I am aware that this article was based on the specifics of looking for negative comments, no doubt looking at level of product or service dissatisfaction, I didn’t want it to go unmentioned that social media monitoring has so much more to offer.
Don’t forget that all the monitoring is done on public data, so monitor comparative and competitive products too!

]]> By: FDA final rule on safety info, but still no word on social media « timbatchelder.com http://www.doseofdigital.com/2009/12/monitoring-adverse-events-social-media-pharmas-biggest-brands/#comment-9584 FDA final rule on safety info, but still no word on social media « timbatchelder.com Sun, 31 Oct 2010 17:25:02 +0000 http://www.doseofdigital.com/?p=1860#comment-9584 [...] http://www.eyeonfda.com/eye_on_fda/2009/07/change-coming-to-pharmacovigilance.html http://www.doseofdigital.com/2009/12/monitoring-adverse-events-social-media-pharmas-biggest-brands/ http://www.nakedmedicine.com/how-useful-is-social-media-in-pharmacovigilance [...] [...] http://www.eyeonfda.com/eye_on_fda/2009/07/change-coming-to-pharmacovigilance.html http://www.doseofdigital.com/2009/12/monitoring-adverse-events-social-media-pharmas-biggest-brands/ http://www.nakedmedicine.com/how-useful-is-social-media-in-pharmacovigilance [...]

]]> By: 4 Mistakes You Make By Playing Not to Lose in Social Media | Dose of Digital - Digital Marketing in Pharma and Healthcare http://www.doseofdigital.com/2009/12/monitoring-adverse-events-social-media-pharmas-biggest-brands/#comment-8875 4 Mistakes You Make By Playing Not to Lose in Social Media | Dose of Digital - Digital Marketing in Pharma and Healthcare Tue, 03 Aug 2010 13:14:39 +0000 http://www.doseofdigital.com/?p=1860#comment-8875 [...] [...] [...] [...]

]]> By: The Beginner's Guide to Pharma Social Media | Dose of Digital - Digital Marketing in Pharma and Healthcare http://www.doseofdigital.com/2009/12/monitoring-adverse-events-social-media-pharmas-biggest-brands/#comment-8293 The Beginner's Guide to Pharma Social Media | Dose of Digital - Digital Marketing in Pharma and Healthcare Thu, 01 Jul 2010 12:45:16 +0000 http://www.doseofdigital.com/?p=1860#comment-8293 [...] [...] [...] [...]

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