I was recently invited by my friend Ellen Hoenig Carlson (read her blog, Notes from the Back of the Book, for some great healthcare marketing insights) to contribute to a project she was hoping to put together in time for Christmas. Her vision was for it to be something of a holiday gift to all the healthcare marketers of the world. It was a pretty ambitious effort, as she was attempting to corral twelve different authors in a very short period of time. It was going to be an ebook featuring the insights from a diverse group of individuals on the topic of healthcare marketing. I didn’t think she’d be able to put it off (don’t tell her).
But, she did pull it off. She managed to get twelve industry bloggers to give their view on a deceptively simple question: “what would you recommend as the top learning strategies for Pharma and Healthcare marketers in 2010?”
Where to begin? Of course, I think all marketers have a lot to learn especially when it comes to digital (myself included), but also in many other areas. We all do. In fact, the opening quote Ellen used for the ebook was this:
“The illiterate of the 21st century will not be those who cannot read or write, but those who cannot learn, unlearn, and relearn.” — Alvin Toffler
So, I guess we all have something to learn. Personally, I got quite a bit out of this ebook. When people ask me which blogs they should be reading when it comes to healthcare marketing, the list of people that Ellen pulled together is pretty much the list that I recommend. Here are the contributors to the ebook:
There’s a diverse group of topics included in the ebook, but there are certainly some common themes and also different perspectives on similar issues. I’d invite you to read the entire ebook and share it with others. It’s a great way to start 2010 and a fine holiday gift from Ellen. Thanks to her for pulling this together and to all the contributors for sharing their unique perspectives and insights.
Best wishes for a great 2010. I’ll have lots more to get your year started off in a big way next week and in early January. Stay tuned.
Download the ebook here:
Best Learning Actions for Healthcare Marketers in 2010 (748 downloads)
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