As 2009 wraps up, I thought I’d give a sneak peek into what’s planned on this blog for 2010. Just as aside, I find it odd that we’re going into a year that had a movie made about it. Seemed like the distant, distant future in 1984 when 2010 was made. Sadly, we still don’t have a lot of the futuristic inventions from the movie and I don’t think we’re likely to make contact with any new life forms in 2010 unless they visit us or NASA has a really, big year.

Alas, all is not lost, for we do have the Internet and with the Internet comes blogs just like the one you’re reading now.

So, what can you expect from Dose of Digital in 2010? Sorry, no flying cars or meal-in-a-capsule type inventions here, but hopefully some content to help you become an even better marketer in 2010 and beyond.

Here are some of the major things you’ll see in 2010 from Dose of Digital:

• 10 Things to Inspire Pharma’s Digital Creativity — Just as the title suggests, I’ll show you 10 things that others have done (both inside, but mostly outside pharma) to inspire you to think about what’s possible
• New Year’s Resolutions for Pharma Marketers — It was a successful series when I did it to start 2009 (how’d you do keeping the resolutions?), so we’ll try it again this year. Here’s part 5 of last year’s, with links to the other four parts.
• The “Dosies” — Wondering which efforts in healthcare and pharma social media are the best? Wonder no more. Early in 2010, we’ll bring you The Dosies, which will award the best examples of social media in the industry from the list on the Pharma and Healthcare Social Media Wiki. You’ll even have a chance to vote.
• The Myths and Realities of Pharma Social Media — Ever wonder what’s real and what’s not when it comes to pharma social media? What should you worry about and what should you not? What’s working and what’s not? One presentation will pull it all together. That’ll be out in January to start the year right.
• Results versus ROI — Do you know the difference? If you do, then you’re in the minority.
• How Data Mining Can Save Lives — Did you know that all the data out there has the answer to a lot of the clinical questions we keep asking? You just need to know where to look. The question is: what should pharma do about it?
• What’s Your Homepage? — Chances are that the first thing people see about your brand online isn’t your homepage and yet you spent millions on it. The first thing they see is almost certainly something you don’t even control. What are they seeing and how can you do something about it?
• “We Hate Your Website” — I’m trying to write a full-size book this year and you’ll get to hear a bit about the process and have some chances to offer your feedback (and maybe get quoted in the final version). For some more detail, check out this page.
• “Digital Savviness” — Not a full-sized book, but a mini-book. Along with the book comes a web-based tool that you can use to access the “savviness” of your customers when it comes to digital and get suggestions on which tactics might be the best to reach them. The draft of the mini-book is done and the website is under development. For more on this, including my presentation on the concept, check out this page. Did I mention both the book and site are free to everyone?

That’s just a taste of what’s coming out in the first quarter of 2010. Who knows what the rest of the year may hold?

In the meantime, thank you for all your support and for making this blog more popular than I would have ever imagined. It’s been a great experience for me personally and I look forward to even more discussions in 2010.

Possibly related posts (auto-generated):

1. Increase Enrollment with a Sneak Preview
2. A Sneak Preview of My FDA Social Media Hearing Testimony
3. 2010 Dose of Digital Dosie Award Winners