In honor of tomorrow’s FDA social media hearings, I thought it would be a great time to update the Pharma and Healthcare Social Media Wiki. While many companies remain on the sidelines of social media, others are passing them by. The wiki has hundreds of examples of pharma and healthcare companies using social media TODAY. No hearing required. No special permission. No guidelines.

So, study up before the hearing and see what people are doing now. One thing to keep in mind for all the conservative regulatory and legal folks out there: not a single program on this wiki (now over 250 industry examples alone) has ever gotten a warning letter. You heard that right. Not one.

Some highlights from this month’s update.

• A few more additions to Twitter from pharma including two from Bayer and one from BMS.
• Three new communities where patients can rate their doctors
• Two new MS communities. MS is still the disease with the largest number of examples on the wiki
• A very interesting concept from WiserTogether and their Wiser Pregnancy site allowing you to see the medical decisions and outcomes a large group of peers
• One more pharma company on Facebook, as AZ adds a Nexium page complete with commenting
• AZ also added a corporate blog AZ Health Connections, which is still one of only a handful of pharma blogs out there
• And finally, the very first use of Flickr I’ve seen from pharma. Not inspiring, but a good step.
• I’ve also added a bunch of “industry watcher” blogs and Twitter accounts. Check out if yours in on there now.

Pharma and Healthcare Social Media Wiki

If I sent you a note saying that you’d be included in the next update and you don’t see your listing, you’re in the queue for the next one.

Many of you have asked what you can do to support the wiki, as you’ve found it so useful. Well, there are a few things you can do since you asked:

• First and foremost, without your contributions, the wiki wouldn’t be what it is today and it would quickly become outdated. You can submit your recommendations for inclusion (including your own site) using this form.
• Share with your network. Here are some shortcuts: Send a tweet, update your LinkedIn or Facebook status, and/or whatever your preferred means of sharing is. You can just copy and paste this: “Pharma and Healthcare Social Media Wiki. http://su.pr/20M8CB. (via @jonmrich)”
• Write about it. Feel free to blog about the wiki and use some of the examples in case studies or presentations you’re developing.
• Get a badge. That’s right, if you’re listed on the wiki, you can now add a badge to your site to show that you’ve made it to the list. We’ve created a couple of options to choose from.

Note: some of you who have tried to use the code told me that it wasn’t working for you. I’ve fixed the problem, so these should work fine now.

Option 1

Copy and paste the code below onto your site:

<form><a href="http://www.doseofdigital.com/healthcare-pharma-social-media-wiki/" target="_blank"><img src="http://d2pa1q4iz3ea7o.cloudfront.net/wp-content/uploads/2009/08/doseofdigitalwikibadge1.jpg"/></a></form>

Option 2

Copy and paste the code below onto your site:

<form><a href="http://www.doseofdigital.com/healthcare-pharma-social-media-wiki/" target="_blank"><img src="http://d2pa1q4iz3ea7o.cloudfront.net/wp-content/uploads/2009/08/doseofdigitalwikibadge2.jpg"/></a></form>

Again, thank you all for your contributions. If you have any suggestions on how to improve the wiki, please let me know.

Possibly related posts (auto-generated):

1. Pharma and Healthcare Social Media Wiki Updates (and Badges!)
2. Latest Updates to the Pharma and Healthcare Social Media Wiki
3. October Pharma and Healthcare Social Media Wiki Updates (and Badges!)