Comments on: Pharma Should Forget About Social Media Monitoring http://www.doseofdigital.com/2009/09/pharma-should-forget-about-social-media-monitoring/ Improving Healthcare Through Digital Technology -- Effectively using digital technology and social media in pharma and healthcare Tue, 24 Jan 2012 00:11:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Anonymous http://www.doseofdigital.com/2009/09/pharma-should-forget-about-social-media-monitoring/#comment-9894 Anonymous Tue, 05 Jul 2011 22:08:00 +0000 http://www.doseofdigital.com/?p=1549#comment-9894 There's the old saying: "Too many cooks spoil the broth" and too many comments can cloud your judgement when it comes t reading what social media say about you. Unless its libelous or slanderous (when it comes to the internet I believe either is possible), or likely to seriously affect people's view of you - forget it. It's not a school playground! Just embrace social media and let it run free! There’s the old saying: “Too many cooks spoil the broth” and too many comments can cloud your judgement when it comes t reading what social media say about you.

Unless its libelous or slanderous (when it comes to the internet I believe either is possible), or likely to seriously affect people’s view of you – forget it. It’s not a school playground!

Just embrace social media and let it run free!

]]> By: Semantelli http://www.doseofdigital.com/2009/09/pharma-should-forget-about-social-media-monitoring/#comment-9798 Semantelli Sat, 05 Mar 2011 19:09:00 +0000 http://www.doseofdigital.com/?p=1549#comment-9798 Pharma has finally started to experiment and execute on social media monitoring and engagement through compliant ready platforms that ensure Adverse Event(AE) and REMS policies have been taken care of. We have seen a significant up-tick in deployment of our solutions in the last 3 months. That's good news for the industry as well as vendors like us. http://www.semantelli.com/pharma Pharma has finally started to experiment and execute on social media monitoring and engagement through compliant ready platforms that ensure Adverse Event(AE) and REMS policies have been taken care of. We have seen a significant up-tick in deployment of our solutions in the last 3 months. That’s good news for the industry as well as vendors like us.

http://www.semantelli.com/pharma

]]> By: @marksphone http://www.doseofdigital.com/2009/09/pharma-should-forget-about-social-media-monitoring/#comment-9666 @marksphone Wed, 01 Dec 2010 15:53:00 +0000 http://www.doseofdigital.com/?p=1549#comment-9666 This is an excellent analysis and discussion. I would agree with Pedro it is all about Pharma's goals and strategy. In my estimation using SM as a marketing tactic limits its full potential. SM is more powerful as a tool to engage participants in knowledge seeking behavior and learning. Pharma should measure changes in healthcare outcomes by patients using SM and respond with strategies that capitalize on positive results. This is an excellent analysis and discussion. I would agree with Pedro it is all about Pharma’s goals and strategy. In my estimation using SM as a marketing tactic limits its full potential. SM is more powerful as a tool to engage participants in knowledge seeking behavior and learning. Pharma should measure changes in healthcare outcomes by patients using SM and respond with strategies that capitalize on positive results.

]]> By: eHealth - resources for the social healthcare revolution - happening now | Med7 http://www.doseofdigital.com/2009/09/pharma-should-forget-about-social-media-monitoring/#comment-6437 eHealth - resources for the social healthcare revolution - happening now | Med7 Wed, 10 Mar 2010 16:37:04 +0000 http://www.doseofdigital.com/?p=1549#comment-6437 [...] Pharma Should Forget About Social Media Monitoring [...] [...] Pharma Should Forget About Social Media Monitoring [...]

]]> By: Phrmageddon2012 http://www.doseofdigital.com/2009/09/pharma-should-forget-about-social-media-monitoring/#comment-6058 Phrmageddon2012 Tue, 09 Feb 2010 15:08:23 +0000 http://www.doseofdigital.com/?p=1549#comment-6058 Good points and loads of analogies all around. Looks like the current state of mind on Social Media Monitoring (SMM) in the pharmaceutical and healthcare sector is to add a budget line below traditional market research and arrive in generally the same insight vicinity as you would before. I've seen social media monitoring work in a few ways: - Exposed a group of patients who were against a negative PR campaign. Company was able to empower this group to further quell the campaign. - Low product awareness is always exposed within a few searches, but feel free to give your client that insight for free, it's not a major value add for this service - Dosing difficulty with a specific demographic was exposed and handled with traditional dosing education vehicles - Developed new thought leaders previously unknown by company These are just a few nuggets that came from a monitoring process. The same company preempted the social monitoring with a traditional market research setting, but they would tell you SMM was worth the money! Hunter Young Program Manager, S+R Medical Communications (purveyor of Pharmageddon 2012 campaign) Good points and loads of analogies all around. Looks like the current state of mind on Social Media Monitoring (SMM) in the pharmaceutical and healthcare sector is to add a budget line below traditional market research and arrive in generally the same insight vicinity as you would before.

I’ve seen social media monitoring work in a few ways:

- Exposed a group of patients who were against a negative PR campaign. Company was able to empower this group to further quell the campaign.
- Low product awareness is always exposed within a few searches, but feel free to give your client that insight for free, it’s not a major value add for this service
- Dosing difficulty with a specific demographic was exposed and handled with traditional dosing education vehicles
- Developed new thought leaders previously unknown by company

These are just a few nuggets that came from a monitoring process. The same company preempted the social monitoring with a traditional market research setting, but they would tell you SMM was worth the money!

Hunter Young
Program Manager, S+R Medical Communications
(purveyor of Pharmageddon 2012 campaign)

]]> By: Phrmageddon2012 http://www.doseofdigital.com/2009/09/pharma-should-forget-about-social-media-monitoring/#comment-9340 Phrmageddon2012 Tue, 09 Feb 2010 15:08:00 +0000 http://www.doseofdigital.com/?p=1549#comment-9340 Good points and loads of analogies all around. Looks like the current state of mind on Social Media Monitoring (SMM) in the pharmaceutical and healthcare sector is to add a budget line below traditional market research and arrive in generally the same insight vicinity as you would before. I've seen social media monitoring work in a few ways: - Exposed a group of patients who were against a negative PR campaign. Company was able to empower this group to further quell the campaign. - Low product awareness is always exposed within a few searches, but feel free to give your client that insight for free, it's not a major value add for this service - Dosing difficulty with a specific demographic was exposed and handled with traditional dosing education vehicles - Developed new thought leaders previously unknown by company These are just a few nuggets that came from a monitoring process. The same company preempted the social monitoring with a traditional market research setting, but they would tell you SMM was worth the money! Hunter Young Program Manager, S+R Medical Communications (purveyor of Pharmageddon 2012 campaign) Good points and loads of analogies all around. Looks like the current state of mind on Social Media Monitoring (SMM) in the pharmaceutical and healthcare sector is to add a budget line below traditional market research and arrive in generally the same insight vicinity as you would before.

I’ve seen social media monitoring work in a few ways:

- Exposed a group of patients who were against a negative PR campaign. Company was able to empower this group to further quell the campaign.
- Low product awareness is always exposed within a few searches, but feel free to give your client that insight for free, it’s not a major value add for this service
- Dosing difficulty with a specific demographic was exposed and handled with traditional dosing education vehicles
- Developed new thought leaders previously unknown by company

These are just a few nuggets that came from a monitoring process. The same company preempted the social monitoring with a traditional market research setting, but they would tell you SMM was worth the money!

Hunter Young
Program Manager, S+R Medical Communications
(purveyor of Pharmageddon 2012 campaign)

]]> By: Jonathan Richman http://www.doseofdigital.com/2009/09/pharma-should-forget-about-social-media-monitoring/#comment-5826 Jonathan Richman Mon, 01 Feb 2010 17:25:25 +0000 http://www.doseofdigital.com/?p=1549#comment-5826 I'm all for listening if you promise to use the information in some way whether it be as research or to actually respond. My problem with the former is that people often use it as a means to justify the major cost of monitoring in some cases. In reality, they have no market research plan with defined goals, hypotheses, or other measurable endpoints to determine if the "research" actually worked. If you're going to invest so much in listening in the name of research, then take a little time and have a research plan too. Thanks for the comment. I’m all for listening if you promise to use the information in some way whether it be as research or to actually respond. My problem with the former is that people often use it as a means to justify the major cost of monitoring in some cases. In reality, they have no market research plan with defined goals, hypotheses, or other measurable endpoints to determine if the “research” actually worked. If you’re going to invest so much in listening in the name of research, then take a little time and have a research plan too.

Thanks for the comment.

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