Comments on: Crushing Pharma’s Digital Marketing Dreams–Part 1 http://www.doseofdigital.com/2009/09/crushing-pharmas-digital-marketing-dreams/ Improving Healthcare Through Digital Technology -- Effectively using digital technology and social media in pharma and healthcare Tue, 24 Jan 2012 00:11:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Social Media Is Not for Advertising Pharma Brands | Dose of Digital http://www.doseofdigital.com/2009/09/crushing-pharmas-digital-marketing-dreams/#comment-9636 Social Media Is Not for Advertising Pharma Brands | Dose of Digital Wed, 24 Nov 2010 15:51:39 +0000 http://www.doseofdigital.com/?p=1458#comment-9636 [...] if that’s what you’re looking for. I’ve tried to have this discussion before when I wrote Crushing Pharma’s Marketing Dreams and 10 Things I’m Tired of Hearing About Pharma Social Media. Despite those being some of my most [...] [...] if that’s what you’re looking for. I’ve tried to have this discussion before when I wrote Crushing Pharma’s Marketing Dreams and 10 Things I’m Tired of Hearing About Pharma Social Media. Despite those being some of my most [...]

]]> By: 16 Social Media Precedent Setters | Dose of Digital http://www.doseofdigital.com/2009/09/crushing-pharmas-digital-marketing-dreams/#comment-8962 16 Social Media Precedent Setters | Dose of Digital Mon, 30 Aug 2010 14:49:51 +0000 http://www.doseofdigital.com/?p=1458#comment-8962 [...] So, if you’re thinking about creating a community, make sure that it satisfies both of these conditions otherwise you should forget about it. If you want some more rationale why check out my post: Crushing Pharma’s Digital Marketing Dreams–Part 1. [...] [...] So, if you’re thinking about creating a community, make sure that it satisfies both of these conditions otherwise you should forget about it. If you want some more rationale why check out my post: Crushing Pharma’s Digital Marketing Dreams–Part 1. [...]

]]> By: The Beginner's Guide to Pharma Social Media | Dose of Digital - Digital Marketing in Pharma and Healthcare http://www.doseofdigital.com/2009/09/crushing-pharmas-digital-marketing-dreams/#comment-8198 The Beginner's Guide to Pharma Social Media | Dose of Digital - Digital Marketing in Pharma and Healthcare Tue, 29 Jun 2010 19:30:59 +0000 http://www.doseofdigital.com/?p=1458#comment-8198 [...] [...] [...] [...]

]]> By: De digitale dromen van de farmamarketeer en waarom ze niet werken | Pharmamarketeer http://www.doseofdigital.com/2009/09/crushing-pharmas-digital-marketing-dreams/#comment-2346 De digitale dromen van de farmamarketeer en waarom ze niet werken | Pharmamarketeer Thu, 24 Sep 2009 12:10:54 +0000 http://www.doseofdigital.com/?p=1458#comment-2346 [...] hier en dan hier voor wat uw collega’s zouden hebben gedaan, waarom het niet werkt en wat dan wel [...] [...] hier en dan hier voor wat uw collega’s zouden hebben gedaan, waarom het niet werkt en wat dan wel [...]

]]> By: Pawel Jurczynski http://www.doseofdigital.com/2009/09/crushing-pharmas-digital-marketing-dreams/#comment-2023 Pawel Jurczynski Thu, 03 Sep 2009 17:13:25 +0000 http://www.doseofdigital.com/?p=1458#comment-2023 Another great post! I am learning a lot from this. Alli / GSK had a branded blog - but as far as i remember it didnt work out too well (i think site is down). I like the input about channels vs branded communities. No matter how You call it - i also think expert knowledge and feeling there is somebody You can trust in a specific field and who actually cares is priceless but not that easy to build. Another great post! I am learning a lot from this. Alli / GSK had a branded blog – but as far as i remember it didnt work out too well (i think site is down). I like the input about channels vs branded communities. No matter how You call it – i also think expert knowledge and feeling there is somebody You can trust in a specific field and who actually cares is priceless but not that easy to build.

]]> By: Pawel Jurczynski http://www.doseofdigital.com/2009/09/crushing-pharmas-digital-marketing-dreams/#comment-9174 Pawel Jurczynski Thu, 03 Sep 2009 17:13:00 +0000 http://www.doseofdigital.com/?p=1458#comment-9174 Another great post! I am learning a lot from this. Alli / GSK had a branded blog - but as far as i remember it didnt work out too well (i think site is down). I like the input about channels vs branded communities. No matter how You call it - i also think expert knowledge and feeling there is somebody You can trust in a specific field and who actually cares is priceless but not that easy to build. Another great post! I am learning a lot from this. Alli / GSK had a branded blog – but as far as i remember it didnt work out too well (i think site is down). I like the input about channels vs branded communities. No matter how You call it – i also think expert knowledge and feeling there is somebody You can trust in a specific field and who actually cares is priceless but not that easy to build.

]]> By: Tom O'brien http://www.doseofdigital.com/2009/09/crushing-pharmas-digital-marketing-dreams/#comment-2018 Tom O'brien Thu, 03 Sep 2009 14:17:15 +0000 http://www.doseofdigital.com/?p=1458#comment-2018 Jon: OK, this is a real tour de force through the possibilities of digital marketing. I especially like your understanding of how community works. Almost nobody inside the industry has this detailed and nuanced understanding. Thanks for publishing - I will be sharing this with many of our healthcare and pharma clients. Tom O'Brien MotiveQuest LLC Jon:

OK, this is a real tour de force through the possibilities of digital marketing. I especially like your understanding of how community works. Almost nobody inside the industry has this detailed and nuanced understanding.

Thanks for publishing – I will be sharing this with many of our healthcare and pharma clients.

Tom O’Brien
MotiveQuest LLC

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