I’ve been working on this article for a while and the good people at AdAge decided they’d like to put it on their website in the DigitalNext section. Here’s how it starts:

“A couple of weeks ago, someone asked me a simple question: What will digital pharma marketing look like in five years? Naturally, I have a view on this — and it turns out that it’s not all social media.”

You can check out the full article here: No, Pharma’s Digital Future Isn’t All Social Media

The version on AdAge is a shortened version of my original. As a special gift to my readers, here’s the full original version that you can download: The Future of Pharma Digital Marketing  (1061 downloads).

Fair warning, my original version is a bit longer (and has more predictions), but I also couldn’t help writing it as though I was speaking from the future. Don’t know why. Call it poetic license.

Possibly related posts (auto-generated):

1. Pharma Marketing with Meaning Pecha Kucha
2. Emerging Media in Healthcare and Pharma White Paper
3. Pharma and Healthcare Social Media Principles Presentation