No, Pharma's Digital Future Isn't All Social Media

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This blog is all about the latest technology advances that are going to improve our health and lengthen our lives. It's not the blockbuster drug advances, but digital technology that will lead the health revolution. I'm your author, Jonathan Richman.
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No, Pharma’s Digital Future Isn’t All Social Media

I’ve been working on this article for a while and the good people at AdAge decided they’d like to put it on their website in the DigitalNext section. Here’s how it starts:

“A couple of weeks ago, someone asked me a simple question: What will digital pharma marketing look like in five years? Naturally, I have a view on this — and it turns out that it’s not all social media.”

You can check out the full article here: No, Pharma’s Digital Future Isn’t All Social Media

The version on AdAge is a shortened version of my original. As a special gift to my readers, here’s the full original version that you can download: The Future of Pharma Digital Marketing (1980 downloads).

Fair warning, my original version is a bit longer (and has more predictions), but I also couldn’t help writing it as though I was speaking from the future. Don’t know why. Call it poetic license.