Social Media Wiki

How Pharma Can Cut Out the “Middleman” (aka “The Doctor”)

At some point along the way, I think I swore some oath that I’d use my knowledge for good and not for evil. And yet, I find myself writing posts about (among other things) How to Avoid FDA Regulations Using Mobile Marketing. Granted, I did mention in that post that “I’m not advocating intentionally avoiding FDA regulations,” but I suppose I gave a little help to those who might want to do such a thing (for the record, you rule breakers will love my post about What If There Were No Rules in Pharma Marketing?).

This is a teaser of How Pharma Can Cut Out the “Middleman” (aka “The Doctor”). Click here to read the full post: (1515 words, 2 images, ~6:04 minutes reading time)


What If There Were No Rules in Pharma Marketing?

You’re probably wondering what the image above is all about. Sorry, you’re going to have to read on to get the answer.

This is a teaser of What If There Were No Rules in Pharma Marketing?. Click here to read the full post: (1621 words, 1 image, ~6:29 minutes reading time)


Pharma and Healthcare Social Media Wiki Updates (and Badges!)

The updates continue on the Pharma and Healthcare Social Media Wiki. I’ve added about 20 more listings today, which brings the total pretty close to 400 examples of pharma and healthcare social media programs. Thanks to everyone who continues to send recommendations for sites and programs to include in the wiki.

Many of you have asked what you can do to support the wiki, as you’ve found it so useful. Well, there are a few things you can do since you asked:

This is a teaser of Pharma and Healthcare Social Media Wiki Updates (and Badges!). Click here to read the full post: (341 words, 2 images, ~1:22 minutes reading time)


6 Steps to Getting Your Healthcare Social Media Idea Approved

Dose of Digital Mini White Paper

Ready for this revelation? The healthcare industry, particularly pharma, is heavily regulated. I know, a shock to all of you. You also probably have heard that every company in this industry has a team of lawyers and regulatory folks whose sole responsibility is to ensure that the company isn’t getting into trouble with regulators. Many of these internal folks are charged specifically with making sure marketing teams aren’t putting the company at risk with a program that violates regulations. As a former pharma marketer, I know these folks have prevented me from getting into what likely would have been some pretty hot water over the years. That’s what they do. However, in some cases, marketers view these internal groups as another obstacle to getting their program into the market. I’m sure that at some companies this is truly the case. I don’t have a lot of advice for you if this is your situation.

This is a teaser of 6 Steps to Getting Your Healthcare Social Media Idea Approved. Click here to read the full post: (1532 words, 2 images, ~6:08 minutes reading time)


No, Pharma’s Digital Future Isn’t All Social Media

I’ve been working on this article for a while and the good people at AdAge decided they’d like to put it on their website in the DigitalNext section. Here’s how it starts:

“A couple of weeks ago, someone asked me a simple question: What will digital pharma marketing look like in five years? Naturally, I have a view on this — and it turns out that it’s not all social media.”

You can check out the full article here: No, Pharma’s Digital Future Isn’t All Social Media

This is a teaser of No, Pharma’s Digital Future Isn’t All Social Media. Click here to read the full post: (178 words, 1 image, ~43 seconds reading time)