Yesterday, I had the chance to speak at the Business Development Institute’s Social Communications & Healthcare Case Studies and Roundtables Conference. It was a well-done conference with about 350 people in attendance, which is a pretty big number these days. I also got to meet in person some of my Twitter friends, which was great.

Speaking of Twitter, there was quite a bit of participation during the conference and you can run through the entire stream. You can search for #bdi or review it all in real time here.

My talk was called Healthcare & Social Media: Know the Rules. You can listen to my talk using the player below, but first, you can download a PDF version of the presentation so you can follow along (though you’ll have to guess a bit when to flip to the next slide): Healthcare and Social Media...Know the Rules. My talk starts around the 68:08 minute mark if you want to jump to it. For the record, I did not provide this introduction to Steve, the host of the conference. Seriously. [If you're viewing this in an RSS reader or email client, you'll most likely have to click through to the post for the player to work.]

The version you can download above is exactly what I presented in New York. However, you probably noticed that there aren’t many words on the slides (a pet peeve of mine). What this means is that without my “script” these probably don’t make that much sense. So, here’s a PDF of a fully annotated version with more details on the slides, a few slides that I had to cut because of time, and my full speaking notes. Here’s the link: Annotated Version of Healthcare and Social Media...Know the Rules

You also might be interested in the Pharma and Healthcare Social Media Wiki, which I mentioned in my talk. It’s where you can find a bunch of examples of other pharma and healthcare companies have ongoing programs in some social media channel.

A few more things while I’ve got you here…

Don’t forget to subscribe, so you don’t miss anything in the future.

I can also send you an email anytime I publish a new white paper. Interested? Fill in the form below. Rest assured that your email will never be sold, rented, or shared with anyone. I hate spam more than you do. If you’re viewing this in an RSS reader or email client, you’ll have to click through to the post for the form to work.

Lastly, be sure to check out the Mini White Paper Series. These are posts on a general issue that can be re-applied to many other situations. For example, my post on The Myth of Adverse Event Reporting covers how pharma can deal with adverse event reports and how often they really occur online. The information in that post can be used in a number of different situations. So, that’s what it takes to be a “Mini White Paper.” And, yes, they’re long. So, here are all the articles that currently feature the Mini White Paper icon:

• Why Your Facebook Page Doesn't Exist
• 10 Things I'd Like to Start Hearing About Pharma Social Media
• 10 Things I'm Tired of Hearing About Pharma Social Media
• Can Your Electric Bill Show Us How to Improve Medication Adherence?
• Why Cataloging and Calculations Should Be King
• 9 Simple Steps to Getting Started in Social Media
• 10 Healthcare Dinosaurs Digital Technology Will Make Extinct
• Are You Reminding Me or Annoying Me?
• The Seven Uses of Social Media in Business -- The 7 "C"s
• 14 Things That Will Inspire Your Digital Marketing in 2010
• Monitoring Adverse Events in Social Media for Pharma's Biggest Brands: Hopeless Task or Simple Project?
• The 7 Golden Rules in Digital Relationship Marketing
• The 7 Biggest Mistakes in Digital Relationship Marketing
• 166 Reportable Adverse Events Equals One Red Herring
• 8 Tips to Help You Own YouTube's Search Results
• Pharma Should Forget About Social Media Monitoring
• Crushing Pharma's Digital Marketing Dreams--Part 2
• Crushing Pharma's Digital Marketing Dreams--Part 1
• 6 Steps to Getting Your Healthcare Social Media Idea Approved
• What Pharma Can Learn from the Pizza Guy
• Why Pharma Needs Product Reviews
• Is Pharma Ready for the New iPhone (or any iPhone)?
• Become the Best of the Best in Digital Healthcare Marketing
• Follow Your Customers' Path to Success
• Ten Digital Marketing Ideas Pharma Companies Will Never Try (But Should)
• Pharma Search Engine Rankings Need Fixing
• How to Make the Social Media Risk Worthwhile
• Forget Communities, Create Channels Instead
• A Simple Treatment for Your Ailing Healthcare Website
• Pharma and Healthcare Social Media Principles Presentation
• Pharma Friends: If You Like DTC TV, You'll Love Social Media
• Healthcare and Pharma Social Media: It's All About E.V.E.
• Increase Enrollment with a Sneak Preview
• How Pharma Should Use Search Engine Marketing
• Pharma Needs an iPhone
• Providing Meaningful Customer Service in Healthcare
• DFC: The New DTC
• How to Avoid FDA Regulations Using Mobile Marketing
• Gaming To Save Healthcare Marketing
• Personalization and Individualization...What's the Difference?
• The Myth of Adverse Event Reporting
• The Digital Rules...First Things First

Possibly related posts (auto-generated):

1. Three Things I Learned at the FDA Social Media Hearings and Three I Wish I Had
2. Live From CBI Emerging Media Pharma Conference
3. 6 Steps to Getting Your Healthcare Social Media Idea Approved