Comments on: Ten Digital Marketing Ideas Pharma Companies Will Never Try (But Should) http://www.doseofdigital.com/2009/06/ten-digital-marketing-ideas-pharma-companies-will-never-try/ A Healthy Approach to E-marketing -- Effectively using digital technology and social media in pharma and healthcare marketing Fri, 12 Mar 2010 14:35:27 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Wex http://www.doseofdigital.com/2009/06/ten-digital-marketing-ideas-pharma-companies-will-never-try/#comment-2654 Wex Wed, 14 Oct 2009 20:22:53 +0000 http://www.doseofdigital.com/?p=971#comment-2654 Great post, was actually able to cross off your #8 as I helped launch Pfizer's pro portal, PfizerPro.com in April 2007 which offers all product indication and clinical info for professionals. Agree with your #2 as well - we shut down all of Pfizer's HCP brand sites and migrated specific content to PFP. Probably saved a few hundred thousand dollars based on maintenance and filing expenditures. Great post, was actually able to cross off your #8 as I helped launch Pfizer’s pro portal, PfizerPro.com in April 2007 which offers all product indication and clinical info for professionals.

Agree with your #2 as well – we shut down all of Pfizer’s HCP brand sites and migrated specific content to PFP. Probably saved a few hundred thousand dollars based on maintenance and filing expenditures.

]]> By: Winds of change? | Healthy Conversations http://www.doseofdigital.com/2009/06/ten-digital-marketing-ideas-pharma-companies-will-never-try/#comment-1627 Winds of change? | Healthy Conversations Wed, 08 Jul 2009 15:02:22 +0000 http://www.doseofdigital.com/?p=971#comment-1627 [...] challenges and gain consensus throughout the industry on what can and cannot be achieved. More ambitious suggestions might not be entirely feasible, although there is a lot that can be [...] [...] challenges and gain consensus throughout the industry on what can and cannot be achieved. More ambitious suggestions might not be entirely feasible, although there is a lot that can be [...]

]]> By: Pharmas and social networking | Israeli Software http://www.doseofdigital.com/2009/06/ten-digital-marketing-ideas-pharma-companies-will-never-try/#comment-1429 Pharmas and social networking | Israeli Software Mon, 08 Jun 2009 15:51:05 +0000 http://www.doseofdigital.com/?p=971#comment-1429 [...] Ten digital marketing ideas pharmas will never try [...] [...] Ten digital marketing ideas pharmas will never try [...]

]]> By: Pharma Blog Review » Blog Archive » A roundup for a rainy Friday … http://www.doseofdigital.com/2009/06/ten-digital-marketing-ideas-pharma-companies-will-never-try/#comment-1425 Pharma Blog Review » Blog Archive » A roundup for a rainy Friday … Fri, 05 Jun 2009 20:39:36 +0000 http://www.doseofdigital.com/?p=971#comment-1425 [...] Fard Johnmar of Healthcare Vox lists four digital activities pharma must engage in now or next year. This was in response to Jonathan Richman of Dose of Digital’s post about 10 digital marketing ideas pharma companies will never try, but should. [...] [...] Fard Johnmar of Healthcare Vox lists four digital activities pharma must engage in now or next year. This was in response to Jonathan Richman of Dose of Digital’s post about 10 digital marketing ideas pharma companies will never try, but should. [...]

]]> By: Jonathan Richman http://www.doseofdigital.com/2009/06/ten-digital-marketing-ideas-pharma-companies-will-never-try/#comment-1422 Jonathan Richman Fri, 05 Jun 2009 18:08:33 +0000 http://www.doseofdigital.com/?p=971#comment-1422 Where to begin with a reply to this one? Where to begin? Where to begin with a reply to this one? Where to begin?

]]> By: John Mack http://www.doseofdigital.com/2009/06/ten-digital-marketing-ideas-pharma-companies-will-never-try/#comment-1420 John Mack Fri, 05 Jun 2009 12:42:41 +0000 http://www.doseofdigital.com/?p=971#comment-1420 Jonathan, Some great ideas! May I suggest a "threesome" with Fard Johnmar? See: Let's Make it a Threesome: One Other Social Media Activity Pharma Can Do Now! http://tinyurl.com/qpkt9f <abbr><em>John Mack’s last blog post..<a href="http://pharmamkting.blogspot.com/2009/06/lets-make-it-threesome-one-other-social.html" rel="nofollow">Let's Make it a Threesome: One Other Social Media Activity Pharma Can Do Now!</a></abbr></em> Jonathan,

Some great ideas!

May I suggest a “threesome” with Fard Johnmar?

See: Let’s Make it a Threesome: One Other Social Media Activity Pharma Can Do Now! http://tinyurl.com/qpkt9f

John Mack’s last blog post..Let’s Make it a Threesome: One Other Social Media Activity Pharma Can Do Now!

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