Comments on: RealAge, Wii Fit, and Pharma Marketing http://www.doseofdigital.com/2009/06/real-age-wii-fit-pharma-marketing/ A Healthy Approach to E-marketing -- Effectively using digital technology and social media in pharma and healthcare marketing Tue, 09 Mar 2010 17:56:22 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Ten Digital Marketing Ideas Pharma Companies Will Never Try (But Should) | Pharma Marketer http://www.doseofdigital.com/2009/06/real-age-wii-fit-pharma-marketing/#comment-1459 Ten Digital Marketing Ideas Pharma Companies Will Never Try (But Should) | Pharma Marketer Tue, 16 Jun 2009 22:16:04 +0000 http://www.doseofdigital.com/?p=956#comment-1459 [...] Fit that helps your patients manage their disease and begin a proper exercise and fitness regimen. I just wrote about this. More details on why this is a good idea in my [...] [...] Fit that helps your patients manage their disease and begin a proper exercise and fitness regimen. I just wrote about this. More details on why this is a good idea in my [...]

]]> By: Ten Digital Marketing Ideas Pharma Companies Will Never Try (But Should) | Pharma Marketer http://www.doseofdigital.com/2009/06/real-age-wii-fit-pharma-marketing/#comment-1457 Ten Digital Marketing Ideas Pharma Companies Will Never Try (But Should) | Pharma Marketer Tue, 16 Jun 2009 18:31:24 +0000 http://www.doseofdigital.com/?p=956#comment-1457 [...] Fit that helps your patients manage their disease and begin a proper exercise and fitness regimen. I just wrote about this. More details on why this is a good idea in my post. 2. Get rid of your brand website. No one is [...] [...] Fit that helps your patients manage their disease and begin a proper exercise and fitness regimen. I just wrote about this. More details on why this is a good idea in my post. 2. Get rid of your brand website. No one is [...]

]]> By: Jonathan Richman http://www.doseofdigital.com/2009/06/real-age-wii-fit-pharma-marketing/#comment-1386 Jonathan Richman Thu, 04 Jun 2009 15:22:45 +0000 http://www.doseofdigital.com/?p=956#comment-1386 Dorothy, Interesting comment and I'm with you. I actually went back and edited this post because I incorrectly stated that RealAge sold patient information including email addresses to pharma companies. In fact, RealAge retains all this information and sends out email on the pharma companies' behalf. A subtle, but important difference. Dorothy, Interesting comment and I’m with you. I actually went back and edited this post because I incorrectly stated that RealAge sold patient information including email addresses to pharma companies. In fact, RealAge retains all this information and sends out email on the pharma companies’ behalf. A subtle, but important difference.

]]> By: Jonathan Richman http://www.doseofdigital.com/2009/06/real-age-wii-fit-pharma-marketing/#comment-1384 Jonathan Richman Thu, 04 Jun 2009 15:13:12 +0000 http://www.doseofdigital.com/?p=956#comment-1384 Wendy, Really liked your post about unbranded versus branded. I'll be talking about this a lot more in the coming weeks, so stay tuned and add in your commentary. Wendy, Really liked your post about unbranded versus branded. I’ll be talking about this a lot more in the coming weeks, so stay tuned and add in your commentary.

]]> By: Who’s the Quackadoo? Oprah or Dr. Oz? | Pharma Marketer http://www.doseofdigital.com/2009/06/real-age-wii-fit-pharma-marketing/#comment-1370 Who’s the Quackadoo? Oprah or Dr. Oz? | Pharma Marketer Wed, 03 Jun 2009 14:20:18 +0000 http://www.doseofdigital.com/?p=956#comment-1370 [...] Bremner’s beef with Dr. Oz is that he is a shill for the pharmaceutical industry (see “Online Age Quiz Is a Window for Drug Makers“). I have commented on this previously (see here). RealAge was also featured in a recent post by Jonathan Richman on his Dose of Digital Blog (see “RealAge, Wii Fit, and Pharma Marketing“). [...] [...] Bremner’s beef with Dr. Oz is that he is a shill for the pharmaceutical industry (see “Online Age Quiz Is a Window for Drug Makers“). I have commented on this previously (see here). RealAge was also featured in a recent post by Jonathan Richman on his Dose of Digital Blog (see “RealAge, Wii Fit, and Pharma Marketing“). [...]

]]> By: WendyB http://www.doseofdigital.com/2009/06/real-age-wii-fit-pharma-marketing/#comment-1369 WendyB Wed, 03 Jun 2009 13:57:53 +0000 http://www.doseofdigital.com/?p=956#comment-1369 Nice post, Jon. I completely agree the Wii Fit has some interesting opportunities for pharma and healthcare marketing, and you present some nice ideas. (BTW ... is that a screen capture of your BMI or someone else's!? Ha ha!) Your statement about pharma companies "moving towards the realization that simply providing information about its products isn’t enough" caught my eye. I agree, and I applaud the movement. I blogged about it over at ePharma Rx - See http://bit.ly/7Ujbd. <abbr><em>WendyB’s last blog post..<a href="http://blog.intouchsol.com/2009/06/twitter-craze-in-context-of-epharma.html" rel="nofollow">The Twitter Craze in the Context of ePharma</a></abbr></em> Nice post, Jon. I completely agree the Wii Fit has some interesting opportunities for pharma and healthcare marketing, and you present some nice ideas. (BTW … is that a screen capture of your BMI or someone else’s!? Ha ha!)

Your statement about pharma companies “moving towards the realization that simply providing information about its products isn’t enough” caught my eye. I agree, and I applaud the movement. I blogged about it over at ePharma Rx – See http://bit.ly/7Ujbd.

WendyB’s last blog post..The Twitter Craze in the Context of ePharma

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