http://www.doseofdigital.com/2009/06/real-age-wii-fit-pharma-marketing/ Improving Healthcare Through Digital Technology -- Effectively using digital technology and social media in pharma and healthcare Tue, 24 Jan 2012 00:11:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.doseofdigital.com/2009/06/real-age-wii-fit-pharma-marketing/#comment-1459 Ten Digital Marketing Ideas Pharma Companies Will Never Try (But Should) | Pharma Marketer Tue, 16 Jun 2009 22:16:04 +0000 http://www.doseofdigital.com/?p=956#comment-1459 [...] Fit that helps your patients manage their disease and begin a proper exercise and fitness regimen. I just wrote about this. More details on why this is a good idea in my [...] [...] Fit that helps your patients manage their disease and begin a proper exercise and fitness regimen. I just wrote about this. More details on why this is a good idea in my [...]

]]> http://www.doseofdigital.com/2009/06/real-age-wii-fit-pharma-marketing/#comment-1457 Ten Digital Marketing Ideas Pharma Companies Will Never Try (But Should) | Pharma Marketer Tue, 16 Jun 2009 18:31:24 +0000 http://www.doseofdigital.com/?p=956#comment-1457 [...] Fit that helps your patients manage their disease and begin a proper exercise and fitness regimen. I just wrote about this. More details on why this is a good idea in my post. 2. Get rid of your brand website. No one is [...] [...] Fit that helps your patients manage their disease and begin a proper exercise and fitness regimen. I just wrote about this. More details on why this is a good idea in my post. 2. Get rid of your brand website. No one is [...]

]]> http://www.doseofdigital.com/2009/06/real-age-wii-fit-pharma-marketing/#comment-1386 Jonathan Richman Thu, 04 Jun 2009 15:22:45 +0000 http://www.doseofdigital.com/?p=956#comment-1386 Dorothy, Interesting comment and I'm with you. I actually went back and edited this post because I incorrectly stated that RealAge sold patient information including email addresses to pharma companies. In fact, RealAge retains all this information and sends out email on the pharma companies' behalf. A subtle, but important difference. Dorothy, Interesting comment and I’m with you. I actually went back and edited this post because I incorrectly stated that RealAge sold patient information including email addresses to pharma companies. In fact, RealAge retains all this information and sends out email on the pharma companies’ behalf. A subtle, but important difference.

]]> http://www.doseofdigital.com/2009/06/real-age-wii-fit-pharma-marketing/#comment-9102 Jonathan Richman Thu, 04 Jun 2009 15:22:00 +0000 http://www.doseofdigital.com/?p=956#comment-9102 Dorothy, Interesting comment and I'm with you. I actually went back and edited this post because I incorrectly stated that RealAge sold patient information including email addresses to pharma companies. In fact, RealAge retains all this information and sends out email on the pharma companies' behalf. A subtle, but important difference. Dorothy, Interesting comment and I’m with you. I actually went back and edited this post because I incorrectly stated that RealAge sold patient information including email addresses to pharma companies. In fact, RealAge retains all this information and sends out email on the pharma companies’ behalf. A subtle, but important difference.

]]> http://www.doseofdigital.com/2009/06/real-age-wii-fit-pharma-marketing/#comment-1384 Jonathan Richman Thu, 04 Jun 2009 15:13:12 +0000 http://www.doseofdigital.com/?p=956#comment-1384 Wendy, Really liked your post about unbranded versus branded. I'll be talking about this a lot more in the coming weeks, so stay tuned and add in your commentary. Wendy, Really liked your post about unbranded versus branded. I’ll be talking about this a lot more in the coming weeks, so stay tuned and add in your commentary.

]]> http://www.doseofdigital.com/2009/06/real-age-wii-fit-pharma-marketing/#comment-9101 Jonathan Richman Thu, 04 Jun 2009 15:13:00 +0000 http://www.doseofdigital.com/?p=956#comment-9101 Wendy, Really liked your post about unbranded versus branded. I'll be talking about this a lot more in the coming weeks, so stay tuned and add in your commentary. Wendy, Really liked your post about unbranded versus branded. I’ll be talking about this a lot more in the coming weeks, so stay tuned and add in your commentary.

]]> http://www.doseofdigital.com/2009/06/real-age-wii-fit-pharma-marketing/#comment-1370 Who’s the Quackadoo? Oprah or Dr. Oz? | Pharma Marketer Wed, 03 Jun 2009 14:20:18 +0000 http://www.doseofdigital.com/?p=956#comment-1370 [...] Bremner’s beef with Dr. Oz is that he is a shill for the pharmaceutical industry (see “Online Age Quiz Is a Window for Drug Makers“). I have commented on this previously (see here). RealAge was also featured in a recent post by Jonathan Richman on his Dose of Digital Blog (see “RealAge, Wii Fit, and Pharma Marketing“). [...] [...] Bremner’s beef with Dr. Oz is that he is a shill for the pharmaceutical industry (see “Online Age Quiz Is a Window for Drug Makers“). I have commented on this previously (see here). RealAge was also featured in a recent post by Jonathan Richman on his Dose of Digital Blog (see “RealAge, Wii Fit, and Pharma Marketing“). [...]

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