I created the Pharma and Healthcare Social Media Wiki a few months ago because I kept getting the same questions all the time. Basically, the questions all came down to this: “Are any pharma or healthcare companies doing anything in social media?’ For those who follow the wiki, you know the answer is yes. Since launching the wiki back in late February, its grown to house well over a hundred different examples from within the industry and a bunch more from industry observers (like me).
I realized not long ago that the other question I get all the time is around specific pieces of data relating to digital. I get questions like: “What percentage of doctors have smartphones?” (Answer: 64%) or “How many people in the US use the Internet for healthcare information?” (Answer: 145 million).
So, instead of answering these questions one at a time, I started a little list. It’s grown a bit to the point where I think it’s useful. I hope to add a great deal more to the list over time and would invite you to help me.
Today I’m announcing the launch of the Pharma and Healthcare Digital Data Bank. Submission instructions are included in the page. So, if you see a stat that people would find helpful, let me know.
If you find the Data Bank helpful, please send a tweet, update your LinkedIn or Facebook status, and/or whatever your preferred means of sharing is. You can just copy and paste this: “Pharma and Healthcare Digital Data Bank. http://bit.ly/eaMMz (via @jonmrich)” Thanks!
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