Social Media Wiki

The Future of Digital Relationship Marketing in Pharma

I’ve found that I’m answering more and more questions about relationship marketing in pharma, so I wanted to provide my perspective. Most pharma companies have some ongoing relationship marketing program typically in the form of a newsletter or other regular email or direct mail-based program. But there’s a lot more to relationship marketing than the occasional email especially when it comes to digital.

This is a teaser of The Future of Digital Relationship Marketing in Pharma. Click here to read the full post: (458 words, ~1:50 minutes reading time)


What Pharma Can Learn from Pringles

Yes, Pringles. The potato chip. Actually, technically speaking, they are potato crisps. Crisps or chips, I realized that there’s something that Pringles can teach pharma and healthcare. First, some backstory and a disclosure.

Last week was the Cannes Advertising Festival. It’s the Oscars of the ad world for those who aren’t familiar. The awards are given out in many different categories, but since this is a blog focused on e-marketing, I’m going to just talk about the “Cyber” category, which is all about digital. The Cyber awards represent the best of the best in digital marketing in every industry. Why do I suddenly care so much about the Cannes awards and Pringles? Well, our agency, Bridge Worldwide, happens to be the digital agency of record for Pringles. And, we created a banner ad (yes, banner ad) that won a Gold Cyber Lion award.

This is a teaser of What Pharma Can Learn from Pringles. Click here to read the full post: (1358 words, 6 images, ~5:26 minutes reading time)


Twitter App Just for Pharma Regulations: Twegulate

While meeting up with some industry friends here at CBI’s 2nd Annual Bio/Pharmaceutical Emerging Media Optimization for Consumer-Focused Marketing conference, we talked a lot about Twitter. There’s also been a lot of debate about a recent addition the the Twitter-verse courtesy of Novo Nordisk. They recently launched Race with Insulin and promptly did something no other pharma company has ever done. They sent out a tweet with a pharma brand name. Here’s what their page looks like:

Twitter race with insulin

You’ll notice about the smallest fair balance fine print I’ve ever seen, but they’ve got it there. Their branded tweet was this:

This is a teaser of Twitter App Just for Pharma Regulations: Twegulate. Click here to read the full post: (746 words, 3 images, ~2:59 minutes reading time)


Live From CBI Emerging Media Pharma Conference

Today and tomorrow, I’ll be at CBI’s 2nd Annual Bio/Pharmaceutical Emerging Media Optimization for Consumer-Focused Marketing conference. I’m speaking today (I’ll make the presentation available later).

You can follow all the goings-on at right here. Through the magic of Twitter, you’ll get live updates from me and many industry leaders who are also here.

If you have questions, send them in. Chances are someone here can answer it.

Also, you can view and download my presentation by following this link: “If You Build It, They Will Come…Or Will They?”

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