http://www.doseofdigital.com/2009/05/using-digital-address-needs-caregivers/ Improving Healthcare Through Digital Technology -- Effectively using digital technology and social media in pharma and healthcare Sat, 31 Jul 2010 19:02:15 +0000 hourly 1 http://wordpress.org/?v=3.0 http://www.doseofdigital.com/2009/05/using-digital-address-needs-caregivers/#comment-1388 Jonathan Richman Thu, 04 Jun 2009 15:25:36 +0000 http://www.doseofdigital.com/?p=918#comment-1388 Thanks, Laura. Is you community included on the Pharma and Healthcare Social Media Wiki that I keep on this blog? http://www.doseofdigital.com/healthcare-pharma-social-media-wiki/ If not, you can submit it using the form on the page. Thanks, Laura. Is you community included on the Pharma and Healthcare Social Media Wiki that I keep on this blog? http://www.doseofdigital.com/healthcare-pharma-social-media-wiki/ If not, you can submit it using the form on the page.

]]> http://www.doseofdigital.com/2009/05/using-digital-address-needs-caregivers/#comment-1387 Jonathan Richman Thu, 04 Jun 2009 15:24:12 +0000 http://www.doseofdigital.com/?p=918#comment-1387 Another good point, Lynn. I think pushing companies to think of certain caregivers as "patient by proxy" is a great challenge that really makes you think about how you deliver information. Another good point, Lynn. I think pushing companies to think of certain caregivers as “patient by proxy” is a great challenge that really makes you think about how you deliver information.

]]> http://www.doseofdigital.com/2009/05/using-digital-address-needs-caregivers/#comment-1356 Pharma Blog Review » Blog Archive » Biotech and other bits Fri, 29 May 2009 20:46:09 +0000 http://www.doseofdigital.com/?p=918#comment-1356 [...] Richman at Dose of Digital talks about how pharma can use digital strategies to reach out to caregivers. (As for me, I don’t need another app. If my non-driver husband is told by his doctor to go [...] [...] Richman at Dose of Digital talks about how pharma can use digital strategies to reach out to caregivers. (As for me, I don’t need another app. If my non-driver husband is told by his doctor to go [...]

]]> http://www.doseofdigital.com/2009/05/using-digital-address-needs-caregivers/#comment-1355 Lynn Nezin Thu, 28 May 2009 17:05:53 +0000 http://www.doseofdigital.com/?p=918#comment-1355 Another way to think of caregivers, particularly in pediatrics and disabling diseases is that the caregiver is patient by proxy. This is definitely true in advanced Alzheimer's. In those sitations, the messaging needs to address the caregiver's personal needsa vis a vis their patient as well as relating to the caregiver as the voice of their patient. Just another wrinkle! Another way to think of caregivers, particularly in pediatrics and disabling diseases is that the caregiver is patient by proxy. This is definitely true in advanced Alzheimer’s. In those sitations, the messaging needs to address the caregiver’s personal needsa vis a vis their patient as well as relating to the caregiver as the voice of their patient. Just another wrinkle!

]]> http://www.doseofdigital.com/2009/05/using-digital-address-needs-caregivers/#comment-1349 Laura Wed, 27 May 2009 02:41:59 +0000 http://www.doseofdigital.com/?p=918#comment-1349 Great article!!! Wish this was around 3 years ago when we rebuilt our alzheimer's consumer website. we have a tab for caregivers with unique info and links and support groups, but the info you provided here is fabulous. Thanks for the perspective! I'm definitely retweeting! Great article!!! Wish this was around 3 years ago when we rebuilt our alzheimer’s consumer website. we have a tab for caregivers with unique info and links and support groups, but the info you provided here is fabulous. Thanks for the perspective! I’m definitely retweeting!

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