I get this question all the time: “How should my company get started in social media?” Not a simple answer, so I created this presentation to answer it. If you’re looking for how you should start, you’ve come to the right place. These are the principles I believe every company (and not just those in healthcare) should follow in order to get off to a good start in social media. A compliant, effective, and meaningful start.

Here’s what to do and what not to do in order ensure you win over your customers instead of chasing them away.

Check out the presentation to find out more about the five principles:

Feel free to share with others. Please leave your comments and suggestions for improvements as well. I’m happy to come speak at your company or conference on this topic, just contact me and let me know some more about it.

If you’d like a copy, you can download the latest version of this (slightly different from the above) that includes all of my speaking notes. Here’s the link:

Annotated Version of Healthcare and Social Media...Know the Rules (1225 downloads)

Thanks and enjoy.

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1. No, Pharma’s Digital Future Isn’t All Social Media
2. Pharma Social Media…Yes, It’s Possible
3. Three Things I Learned at the FDA Social Media Hearings and Three I Wish I Had