Comments on: Healthcare and Pharma Social Media: It’s All About E.V.E.

By: Social Media and the Brain: A Business Anthropologist’s View at Thriving Enterprise

Sun, 02 Aug 2009 02:38:18 +0000

[...] for touting others’ products,

By: Jonathan Richman

Jonathan Richman — Mon, 13 Apr 2009 03:21:56 +0000

Regina, You bring up a concern I hear from a lot of new users (especially new users to Twitter). You need to set aside time to use it just like you do any other time in your calendar. If you’re tending to it all day, it’ll quickly devour your entire day. Comment where you see something that’s meaningful to you. The community wants to hear your views and not just theirs, that’s why we’re all here.

Ellen, Glad you like the acronym. Please begin to use it. You’ll see me using it much more as well. I think we have a few grassroots efforts going, so we’ll see where it goes. I too have talked about this concept before, but lacked a name, so I figured it was time to add one. Stay tuned for a post I’ve got coming next week about how online social media and DTC TV are the same (I know, sounds odd, but come check it out).

By: Ellen Hoenig Carlson

Ellen Hoenig Carlson — Mon, 13 Apr 2009 01:16:27 +0000

Love your acronym E.V.E….everyone should keep it front and center when thinking about SM! Also agree that it’s time that pharma stop hiding behind adverse event reporting as there are things pharma can do right now that would improve two-way conversation, community and help deliver on expectations. Too bad I hadn’t read your blog before my ownTwitter post last week…I spoke to the problem of E.V.E. but now have a word for it! Thanks.

http://blog.advancemarketworx.com

By: regina

regina — Sat, 11 Apr 2009 14:29:29 +0000

Great post! I’ll definitely sharie with my team. While I’m on twitter and facebook and others…. I can see some error in my efforts. I share a great deal but I don’t comment alot simply because of time restraints. As a researcher, your role is to bring in passive candidates and relevent info to your team (i’m still learning), it takes alot of time. Any suggestions how you can accomplish these goals while insuring quality interaction on these sites? I recognize the more effective my interaction, the better the e.v.e.

By: Jonathan Richman

Jonathan Richman — Fri, 10 Apr 2009 19:01:43 +0000

Kevin, Thanks for the comment. Feel free to spread the acronym around. I think it’s a good one people can use to ensure they are creating what consumers expect within digital (or any other medium for that matter).

Nalts, Great challenge and I’ll be the first to say that I don’t have all the answers. Some of the regulatory issues I think are a bit overblown such as adverse event reporting (see my post on The Myth of Adverse Event Reporting: http://bit.ly/JJSl3). Having said that, there are limitations, but let’s at least do the basics. Allow for people to rate your videos on YouTube at least. There’s no regulatory issue there. You can do a basic Twitter account as well. Two pharma companies are doing it right, but others aren’t.

Pharma companies can’t do everything you’d like to do in social media, but they can do some of the basics. In those cases where E.V.E. can’t be done right, then I think these companies need to think twice about doing anything.

By: nalts

nalts — Fri, 10 Apr 2009 15:55:41 +0000

It'd be interesting to hear your POV on how these could be done better, given the regulatory realities pharma's have. nalts’s last blog post..Happy Easter: Mean Easter Bunny Videos