Comments on: Healthcare and Pharma Social Media: It’s All About E.V.E.

By: How One Pharma Company Successfully Manages YouTube | Dose of Digital - Digital Marketing in Pharma and Healthcare

Thu, 29 Jul 2010 14:20:28 +0000

[...] majority do not allow any form of commenting on their videos even though they should (see: “Healthcare and Pharma Social Media: It’s All About E.V.E.“). The rationale I’ve been given for this by these companies is that they are afraid [...]

By: Social Media and the Brain: A Business Anthropologist’s View at Thriving Enterprise

Sun, 02 Aug 2009 02:38:18 +0000

[...] for touting others’ products,

By: Jonathan Richman

Jonathan Richman — Mon, 13 Apr 2009 03:21:56 +0000

Regina, You bring up a concern I hear from a lot of new users (especially new users to Twitter). You need to set aside time to use it just like you do any other time in your calendar. If you’re tending to it all day, it’ll quickly devour your entire day. Comment where you see something that’s meaningful to you. The community wants to hear your views and not just theirs, that’s why we’re all here.

Ellen, Glad you like the acronym. Please begin to use it. You’ll see me using it much more as well. I think we have a few grassroots efforts going, so we’ll see where it goes. I too have talked about this concept before, but lacked a name, so I figured it was time to add one. Stay tuned for a post I’ve got coming next week about how online social media and DTC TV are the same (I know, sounds odd, but come check it out).

By: Jonathan Richman

Jonathan Richman — Mon, 13 Apr 2009 03:21:00 +0000

By: Ellen Hoenig Carlson

Ellen Hoenig Carlson — Mon, 13 Apr 2009 01:16:27 +0000

Love your acronym E.V.E….everyone should keep it front and center when thinking about SM! Also agree that it’s time that pharma stop hiding behind adverse event reporting as there are things pharma can do right now that would improve two-way conversation, community and help deliver on expectations. Too bad I hadn’t read your blog before my ownTwitter post last week…I spoke to the problem of E.V.E. but now have a word for it! Thanks.

http://blog.advancemarketworx.com

By: Ellen Hoenig Carlson

Ellen Hoenig Carlson — Mon, 13 Apr 2009 01:16:00 +0000

http://blog.advancemarketworx.com

By: regina

regina — Sat, 11 Apr 2009 14:29:29 +0000

Great post! I’ll definitely sharie with my team. While I’m on twitter and facebook and others…. I can see some error in my efforts. I share a great deal but I don’t comment alot simply because of time restraints. As a researcher, your role is to bring in passive candidates and relevent info to your team (i’m still learning), it takes alot of time. Any suggestions how you can accomplish these goals while insuring quality interaction on these sites? I recognize the more effective my interaction, the better the e.v.e.