http://www.doseofdigital.com/2009/04/healthcare-marketing-needs-some-digital-natives/ Improving Healthcare Through Digital Technology -- Effectively using digital technology and social media in pharma and healthcare Tue, 24 Jan 2012 00:11:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.doseofdigital.com/2009/04/healthcare-marketing-needs-some-digital-natives/#comment-3929 Reference | ED4134 bLogs Mon, 11 Jan 2010 06:53:15 +0000 http://www.doseofdigital.com/?p=688#comment-3929 [...] http://www.doseofdigital.com/2009/04/healthcare-marketing-needs-some-digital-natives/ [...] [...] http://www.doseofdigital.com/2009/04/healthcare-marketing-needs-some-digital-natives/ [...]

]]> http://www.doseofdigital.com/2009/04/healthcare-marketing-needs-some-digital-natives/#comment-311 Jonathan Richman Wed, 29 Apr 2009 19:01:59 +0000 http://www.doseofdigital.com/?p=688#comment-311 Totally agree, Sam. This is true of many US pharma companies as well. I agree that this doesn't give the diversity of experience needed on brand teams. High performing sales reps often make bad marketers and vice versa. They're totally different skills. I see this changing a little bit in some companies, but there are very few "outsiders" who come into pharma companies from other industries to work on a marketing team. Totally agree, Sam. This is true of many US pharma companies as well. I agree that this doesn’t give the diversity of experience needed on brand teams. High performing sales reps often make bad marketers and vice versa. They’re totally different skills. I see this changing a little bit in some companies, but there are very few “outsiders” who come into pharma companies from other industries to work on a marketing team.

]]> http://www.doseofdigital.com/2009/04/healthcare-marketing-needs-some-digital-natives/#comment-9069 Jonathan Richman Wed, 29 Apr 2009 19:01:00 +0000 http://www.doseofdigital.com/?p=688#comment-9069 Totally agree, Sam. This is true of many US pharma companies as well. I agree that this doesn't give the diversity of experience needed on brand teams. High performing sales reps often make bad marketers and vice versa. They're totally different skills. I see this changing a little bit in some companies, but there are very few "outsiders" who come into pharma companies from other industries to work on a marketing team. Totally agree, Sam. This is true of many US pharma companies as well. I agree that this doesn’t give the diversity of experience needed on brand teams. High performing sales reps often make bad marketers and vice versa. They’re totally different skills. I see this changing a little bit in some companies, but there are very few “outsiders” who come into pharma companies from other industries to work on a marketing team.

]]> http://www.doseofdigital.com/2009/04/healthcare-marketing-needs-some-digital-natives/#comment-310 Sam Walmsley Wed, 29 Apr 2009 08:24:00 +0000 http://www.doseofdigital.com/?p=688#comment-310 I would also say that the recruitment policy of some pharma companies especially in Europe means that if you havent walked the walk as a sales rep, pharma wont consider canaditates for marketing/product managers role. If you are looking for a multi-channel approach to marketing within an organisation need to employ indiviudals with different marketing experience including digital, not just a high achieving sales rep. I would also say that the recruitment policy of some pharma companies especially in Europe means that if you havent walked the walk as a sales rep, pharma wont consider canaditates for marketing/product managers role. If you are looking for a multi-channel approach to marketing within an organisation need to employ indiviudals with different marketing experience including digital, not just a high achieving sales rep.

]]> http://www.doseofdigital.com/2009/04/healthcare-marketing-needs-some-digital-natives/#comment-9068 Sam Walmsley Wed, 29 Apr 2009 08:24:00 +0000 http://www.doseofdigital.com/?p=688#comment-9068 I would also say that the recruitment policy of some pharma companies especially in Europe means that if you havent walked the walk as a sales rep, pharma wont consider canaditates for marketing/product managers role. If you are looking for a multi-channel approach to marketing within an organisation need to employ indiviudals with different marketing experience including digital, not just a high achieving sales rep. I would also say that the recruitment policy of some pharma companies especially in Europe means that if you havent walked the walk as a sales rep, pharma wont consider canaditates for marketing/product managers role. If you are looking for a multi-channel approach to marketing within an organisation need to employ indiviudals with different marketing experience including digital, not just a high achieving sales rep.

]]> http://www.doseofdigital.com/2009/04/healthcare-marketing-needs-some-digital-natives/#comment-309 Jonathan Richman Tue, 28 Apr 2009 23:59:03 +0000 http://www.doseofdigital.com/?p=688#comment-309 All great comments, Lorraine. Thanks for engaging in the debate. I can't say that I really disagree with any of your points. It's true that not all "Natives" are digitally savvy and not all "Immigrants" are digitally naive. My point was that those in the "Native" generation (as a whole) are more comfortable with digital technologies. Every study ever done on digital demographics shows this. And while your teens don't care for SM or Twitter, they do care for something you likely don't ever use. My nephew (15) sent 4,000 text messages last month. 4,000! I haven't sent that many in my life. Let's also remember that SM isn't the only digital technology out there though the buzz might suggest otherwise. This Native generation does have something to offer that the Immigrant generation doesn't. However, pharma hierarchy doesn't really allow for younger people to occupy meaningful marketing roles in most cases. I'd like for pharma to look at some different places to increase their level of comfort with digital and I think hiring those that really speak the language is a good start. All great comments, Lorraine. Thanks for engaging in the debate. I can’t say that I really disagree with any of your points. It’s true that not all “Natives” are digitally savvy and not all “Immigrants” are digitally naive. My point was that those in the “Native” generation (as a whole) are more comfortable with digital technologies. Every study ever done on digital demographics shows this. And while your teens don’t care for SM or Twitter, they do care for something you likely don’t ever use. My nephew (15) sent 4,000 text messages last month. 4,000! I haven’t sent that many in my life. Let’s also remember that SM isn’t the only digital technology out there though the buzz might suggest otherwise. This Native generation does have something to offer that the Immigrant generation doesn’t. However, pharma hierarchy doesn’t really allow for younger people to occupy meaningful marketing roles in most cases. I’d like for pharma to look at some different places to increase their level of comfort with digital and I think hiring those that really speak the language is a good start.

]]> http://www.doseofdigital.com/2009/04/healthcare-marketing-needs-some-digital-natives/#comment-9067 Jonathan Richman Tue, 28 Apr 2009 23:59:00 +0000 http://www.doseofdigital.com/?p=688#comment-9067 All great comments, Lorraine. Thanks for engaging in the debate. I can't say that I really disagree with any of your points. It's true that not all "Natives" are digitally savvy and not all "Immigrants" are digitally naive. My point was that those in the "Native" generation (as a whole) are more comfortable with digital technologies. Every study ever done on digital demographics shows this. And while your teens don't care for SM or Twitter, they do care for something you likely don't ever use. My nephew (15) sent 4,000 text messages last month. 4,000! I haven't sent that many in my life. Let's also remember that SM isn't the only digital technology out there though the buzz might suggest otherwise. This Native generation does have something to offer that the Immigrant generation doesn't. However, pharma hierarchy doesn't really allow for younger people to occupy meaningful marketing roles in most cases. I'd like for pharma to look at some different places to increase their level of comfort with digital and I think hiring those that really speak the language is a good start. All great comments, Lorraine. Thanks for engaging in the debate. I can’t say that I really disagree with any of your points. It’s true that not all “Natives” are digitally savvy and not all “Immigrants” are digitally naive. My point was that those in the “Native” generation (as a whole) are more comfortable with digital technologies. Every study ever done on digital demographics shows this. And while your teens don’t care for SM or Twitter, they do care for something you likely don’t ever use. My nephew (15) sent 4,000 text messages last month. 4,000! I haven’t sent that many in my life. Let’s also remember that SM isn’t the only digital technology out there though the buzz might suggest otherwise. This Native generation does have something to offer that the Immigrant generation doesn’t. However, pharma hierarchy doesn’t really allow for younger people to occupy meaningful marketing roles in most cases. I’d like for pharma to look at some different places to increase their level of comfort with digital and I think hiring those that really speak the language is a good start.

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