
I didn’t want to write this post, but too many people have now asked, “where can I read your take on the swine flu?” Just to be different, I’ve refused to write anything, but now I’ve got to. Two things that won’t surprise you: I’m a big advocate of Twitter and I’m always looking for ways for healthcare marketers to improve what they do. Today the two met up in a big way.
This is a teaser of Why Healthcare Marketers Should Own Swine Flu
. Click here to read the full post: (1249 words, 2 images, ~4:60 minutes reading time)

Many of you know what I’m talking about in the title of this post. Many of you don’t. This post is for you. I had an epiphany today that provided a simple solution to help get healthcare marketing to move faster towards digital technologies. Read on.
This is a teaser of Healthcare Marketing Needs Some Digital Natives
. Click here to read the full post: (839 words, 1 image, ~3:21 minutes reading time)

You spent a lot of money on your brand’s website, probably hundreds of thousands and possibly a million or more. But do you feel your site is performing as it should? If not, you aren’t alone. I talk with healthcare marketers all the time who tell me this. Not enough traffic, not enough people clicking an offer, not enough people joining the CRM program. There are always going to be things about your site that you aren’t satisfied with.
So, what are you doing about it?
This is a teaser of A Simple Treatment for Your Ailing Healthcare Website
. Click here to read the full post: (1521 words, 3 images, ~6:05 minutes reading time)

I get this question all the time: “How should my company get started in social media?” Not a simple answer, so I created this presentation to answer it. If you’re looking for how you should start, you’ve come to the right place. These are the principles I believe every company (and not just those in healthcare) should follow in order to get off to a good start in social media. A compliant, effective, and meaningful start.
Here’s what to do and what not to do in order ensure you win over your customers instead of chasing them away.
This is a teaser of Pharma and Healthcare Social Media Principles Presentation
. Click here to read the full post: (242 words, 1 image, ~58 seconds reading time)
I’ve spent a lot of time explaining how pharma can catch up with what other industries are doing in digital. We’ve focused on some basic ideas and some more complex strategies that are all designed to get pharma to where other industries have been for years in digital and e-marketing. So, now it’s time for me to show you how pharma can leap ahead. We’re beyond iPhone apps (which we’ve already covered) and other now mainstream technology. We’re onto something that just a couple of industries have only dabbled in. I’m going to demonstrate this today not so that pharma can simply try something new, but because I think it has a genuine purpose in healthcare that’s lacking in other industries.
This is a teaser of Pharma Can Leap Ahead with Augmented Reality
. Click here to read the full post: (1011 words, 1 image, ~4:03 minutes reading time)