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I didn’t want to write this post, but too many people have now asked, “where can I read your take on the swine flu?” Just to be different, I’ve refused to write anything, but now I’ve got to. Two things that won’t surprise you: I’m a big advocate of Twitter and I’m always looking for ways for healthcare marketers to improve what they do. Today the two met up in a big way.
Many of you know what I’m talking about in the title of this post. Many of you don’t. This post is for you. I had an epiphany today that provided a simple solution to help get healthcare marketing to move faster towards digital technologies. Read on.
You spent a lot of money on your brand’s website, probably hundreds of thousands and possibly a million or more. But do you feel your site is performing as it should? If not, you aren’t alone. I talk with healthcare marketers all the time who tell me this. Not enough traffic, not enough people clicking an offer, not enough people joining the CRM program. There are always going to be things about your site that you aren’t satisfied with.
So, what are you doing about it?
I get this question all the time: “How should my company get started in social media?” Not a simple answer, so I created this presentation to answer it. If you’re looking for how you should start, you’ve come to the right place. These are the principles I believe every company (and not just those in healthcare) should follow in order to get off to a good start in social media. A compliant, effective, and meaningful start.
Here’s what to do and what not to do in order ensure you win over your customers instead of chasing them away.
No, no, not the 1950 classic “All About Eve” starring Bette Davis. I mean “All About E.V.E.”
New term, new acronym to remember, but I promise this one will be worthwhile.
E.V.E. Expected Visitor Experience.
