Comments on: How Pharma Should Use Search Engine Marketing http://www.doseofdigital.com/2009/03/pharma-use-google-paid-search-engine-marketing/ Improving Healthcare Through Digital Technology -- Effectively using digital technology and social media in pharma and healthcare Tue, 24 Jan 2012 00:11:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: 3 Ways to Improve Pharma Search Engine Marketing (SEM) Bounce Rates (Part 3) http://www.doseofdigital.com/2009/03/pharma-use-google-paid-search-engine-marketing/#comment-6309 3 Ways to Improve Pharma Search Engine Marketing (SEM) Bounce Rates (Part 3) Thu, 04 Mar 2010 07:02:22 +0000 http://www.doseofdigital.com/?p=512#comment-6309 [...] vanity display URL driving to a branded site.  Yes, this is somewhat of a bait-and-switch, as Jonathan Richman calls the “switch-a-roo”, so it makes sense that bounce rates would be higher for these ads.  But it isn’t always [...] [...] vanity display URL driving to a branded site.  Yes, this is somewhat of a bait-and-switch, as Jonathan Richman calls the “switch-a-roo”, so it makes sense that bounce rates would be higher for these ads.  But it isn’t always [...]

]]> By: Eileen O'Brien http://www.doseofdigital.com/2009/03/pharma-use-google-paid-search-engine-marketing/#comment-283 Eileen O'Brien Wed, 08 Apr 2009 19:05:58 +0000 http://www.doseofdigital.com/?p=512#comment-283 What's interesting about the new FDA guidance is the letter they send regarding Plavix. The Plavix letter does NOT reference Paid Search ads but natural search results. The FDA call them "sponsored links" but the examples they give are simply what comes up on the yahoo page when a search is done. The implications for websites and SEO are huge. What’s interesting about the new FDA guidance is the letter they send regarding Plavix. The Plavix letter does NOT reference Paid Search ads but natural search results. The FDA call them “sponsored links” but the examples they give are simply what comes up on the yahoo page when a search is done. The implications for websites and SEO are huge.

]]> By: Eileen O'Brien http://www.doseofdigital.com/2009/03/pharma-use-google-paid-search-engine-marketing/#comment-9041 Eileen O'Brien Wed, 08 Apr 2009 19:05:00 +0000 http://www.doseofdigital.com/?p=512#comment-9041 What's interesting about the new FDA guidance is the letter they send regarding Plavix. The Plavix letter does NOT reference Paid Search ads but natural search results. The FDA call them "sponsored links" but the examples they give are simply what comes up on the yahoo page when a search is done. The implications for websites and SEO are huge. What’s interesting about the new FDA guidance is the letter they send regarding Plavix. The Plavix letter does NOT reference Paid Search ads but natural search results. The FDA call them “sponsored links” but the examples they give are simply what comes up on the yahoo page when a search is done. The implications for websites and SEO are huge.

]]> By: Today’s Top Three in Pharma 040609 « Impactiviti blog http://www.doseofdigital.com/2009/03/pharma-use-google-paid-search-engine-marketing/#comment-282 Today’s Top Three in Pharma 040609 « Impactiviti blog Mon, 06 Apr 2009 13:17:23 +0000 http://www.doseofdigital.com/?p=512#comment-282 [...] how they’re going to view “fair balance” with internet advertising. John Mack and Jonathan Richman give the [...] [...] how they’re going to view “fair balance” with internet advertising. John Mack and Jonathan Richman give the [...]

]]> By: Jonathan Richman http://www.doseofdigital.com/2009/03/pharma-use-google-paid-search-engine-marketing/#comment-274 Jonathan Richman Thu, 02 Apr 2009 12:52:29 +0000 http://www.doseofdigital.com/?p=512#comment-274 Arthur, Great question. I'm finding that, like most blogs, Google really likes this one, so it does well for many critical search terms. I haven't tried to go out of my way to intentionally put keywords into my posts. I just write what I want to write and naturally it tends to have some keywords that are meaningful to pharma marketers. I do get a list of search terms from Google Analytics and they are all over the board for now. I don't plan on changing the way I write to include more keywords, but over time I expect a natural accumulation of them. This, plus additional links from other blogs and sites, will help as well. I relied on folks like you (and Twitter too) to spread the word to the right people and that seems to be working, as typically 20-30% of my visitors each day are from pharma companies. It's a good start and I think the word is starting to trickle out. Arthur, Great question. I’m finding that, like most blogs, Google really likes this one, so it does well for many critical search terms. I haven’t tried to go out of my way to intentionally put keywords into my posts. I just write what I want to write and naturally it tends to have some keywords that are meaningful to pharma marketers. I do get a list of search terms from Google Analytics and they are all over the board for now. I don’t plan on changing the way I write to include more keywords, but over time I expect a natural accumulation of them. This, plus additional links from other blogs and sites, will help as well.

I relied on folks like you (and Twitter too) to spread the word to the right people and that seems to be working, as typically 20-30% of my visitors each day are from pharma companies. It’s a good start and I think the word is starting to trickle out.

]]> By: Jonathan Richman http://www.doseofdigital.com/2009/03/pharma-use-google-paid-search-engine-marketing/#comment-9040 Jonathan Richman Thu, 02 Apr 2009 12:52:00 +0000 http://www.doseofdigital.com/?p=512#comment-9040 Arthur, Great question. I'm finding that, like most blogs, Google really likes this one, so it does well for many critical search terms. I haven't tried to go out of my way to intentionally put keywords into my posts. I just write what I want to write and naturally it tends to have some keywords that are meaningful to pharma marketers. I do get a list of search terms from Google Analytics and they are all over the board for now. I don't plan on changing the way I write to include more keywords, but over time I expect a natural accumulation of them. This, plus additional links from other blogs and sites, will help as well. I relied on folks like you (and Twitter too) to spread the word to the right people and that seems to be working, as typically 20-30% of my visitors each day are from pharma companies. It's a good start and I think the word is starting to trickle out. Arthur, Great question. I’m finding that, like most blogs, Google really likes this one, so it does well for many critical search terms. I haven’t tried to go out of my way to intentionally put keywords into my posts. I just write what I want to write and naturally it tends to have some keywords that are meaningful to pharma marketers. I do get a list of search terms from Google Analytics and they are all over the board for now. I don’t plan on changing the way I write to include more keywords, but over time I expect a natural accumulation of them. This, plus additional links from other blogs and sites, will help as well.

I relied on folks like you (and Twitter too) to spread the word to the right people and that seems to be working, as typically 20-30% of my visitors each day are from pharma companies. It’s a good start and I think the word is starting to trickle out.

]]> By: Arthur Alston http://www.doseofdigital.com/2009/03/pharma-use-google-paid-search-engine-marketing/#comment-273 Arthur Alston Thu, 02 Apr 2009 00:48:26 +0000 http://www.doseofdigital.com/?p=512#comment-273 Another well written and thought provoking article, thank you. How are you optimising your blog so pharma marketeers (like me) find it when they have questions like the one you answer? Another well written and thought provoking article, thank you.

How are you optimising your blog so pharma marketeers (like me) find it when they have questions like the one you answer?

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