Download for free here: http://social.eyeforpharma.com/content/empowering-pharma-salesforces-smartphones

I think a lot of doctor’s are already using their laptops and specialized medical mobile devices to view real-time patient diagnostics like EKG charts and digital x-rays imagery. So, no matter where they are, they can attend to a patient’s needs on-the-spot, 24/7, 365 days a year.

I will have confess that this is the first time that I have encountered the term “eDetailing”, and only because I received a marketing newsletter that covered the topic of eDetailing and other trends in the pharmaceutical industry.

If you are going to have a eDetailing app, why limit it to the iPhone. I would include all mobile platforms (Web Mobile, Droid and RIM).

I have a feeling that a lot of doctor’s own a Blackberry, because it is a preferred platform for serious business users, including yours truly. But, I cannot prove it.

Doctor’s are very busy people, especially surgeons, you can never reach them, except during an emergency, and even then, you will get a “if this is an emergency, dial 911″ message.

There will have to be a very compelling reason for a doctor to read eDetailing messages. Big Pharma has the hard data on all their doctor’s, so I am sure they will figure something out, unless some enterprising entrepreneurs finds a solution first.

I think a smart marketer could develop an integrated solution that combines social elements, both online and mobile, including video, geo-positioning and SMS TXT and mobile messaging that covers the world of prescription drugs.

I like the iPhone, but iPad maybe better suited because of its larger touchscreen, which could be used like a clipboard, except this one will be the next-generation clipboard.

This is all food for thought, but certainly gives me some ideas how this could be done.

Tommy Toy
PBT Consulting