Comments on: Is the FDA Already Creating Digital Promotion Rules? http://www.doseofdigital.com/2009/03/fda-creating-digital-promotion-rules/ Improving Healthcare Through Digital Technology -- Effectively using digital technology and social media in pharma and healthcare Sat, 31 Jul 2010 19:02:15 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Jonathan Richman http://www.doseofdigital.com/2009/03/fda-creating-digital-promotion-rules/#comment-245 Jonathan Richman Fri, 27 Mar 2009 15:39:59 +0000 http://www.doseofdigital.com/?p=184#comment-245 That's definitely a throwback, John. When you consider this goes back to 1996, it shouldn't bring much confidence that things are going to change soon. Looks like we're on our own. That’s definitely a throwback, John. When you consider this goes back to 1996, it shouldn’t bring much confidence that things are going to change soon. Looks like we’re on our own.

]]> By: John Mack http://www.doseofdigital.com/2009/03/fda-creating-digital-promotion-rules/#comment-244 John Mack Fri, 27 Mar 2009 14:51:41 +0000 http://www.doseofdigital.com/?p=184#comment-244 You have to fire up the way back machine even further back than 2000! Back to 1996 to be precise. That's when I and several other ePharma Pioneers still in business were called into FDA headquarters for a 2-day public hearing on whether and how the FDA should regulate Rx drug promotion on the Internet. I founded the Internet Healthcare Coalition (IHCC) in 1997 in response to issues raised initially by the Food and Drug Administration (FDA) at a packed October, 1996 public meeting on use of the Internet by FDA-regulated entities (see FDA AND THE INTERNET: ADVERTISING AND PROMOTION OF MEDICAL PRODUCTS for a transcript of that meeting; http://tinyurl.com/djxumq). In 2000, the Coalition released the eHealth Code of Ethics in order to assure high quality information and services, protect privacy, and enhance the value of the Internet for both consumers and providers of health information, products, and services. Have fun reading the transcript. Then fast forward to today. It's deja vu all over again! John <abbr><em>John Mack’s last blog post..<a href="http://pharmamkting.blogspot.com/2009/03/peter-pitts-pickle-with-journalists-and.html" rel="nofollow">Peter Pitts in a Pickle with Journalists and Catholics</a></abbr></em> You have to fire up the way back machine even further back than 2000! Back to 1996 to be precise. That’s when I and several other ePharma Pioneers still in business were called into FDA headquarters for a 2-day public hearing on whether and how the FDA should regulate Rx drug promotion on the Internet.

I founded the Internet Healthcare Coalition (IHCC) in 1997 in response to issues raised initially by the Food and Drug Administration (FDA) at a packed October, 1996 public meeting on use of the Internet by FDA-regulated entities (see FDA AND THE INTERNET: ADVERTISING AND PROMOTION OF MEDICAL PRODUCTS for a transcript of that meeting; http://tinyurl.com/djxumq). In 2000, the Coalition released the eHealth Code of Ethics in order to assure high quality information and services, protect privacy, and enhance the value of the Internet for both consumers and providers of health information, products, and services.

Have fun reading the transcript. Then fast forward to today. It’s deja vu all over again!

John

John Mack’s last blog post..Peter Pitts in a Pickle with Journalists and Catholics

]]> By: Jonathan Richman http://www.doseofdigital.com/2009/03/fda-creating-digital-promotion-rules/#comment-243 Jonathan Richman Fri, 27 Mar 2009 14:43:17 +0000 http://www.doseofdigital.com/?p=184#comment-243 Great angle I hadn't really considered. The FDA needs to not only account for what it wants or pharma companies want, but also what the public is demanding. Maybe that's who is going to ultimately push them to take some action. Great angle I hadn’t really considered. The FDA needs to not only account for what it wants or pharma companies want, but also what the public is demanding. Maybe that’s who is going to ultimately push them to take some action.

]]> By: Anna Barcelos http://www.doseofdigital.com/2009/03/fda-creating-digital-promotion-rules/#comment-241 Anna Barcelos Fri, 27 Mar 2009 14:39:08 +0000 http://www.doseofdigital.com/?p=184#comment-241 Great post! Whether the FDA has established thorough social media guidelines or not, you can't stop consumers from talking to each other on-line. FDA needs to realize when developing guidelines that it's best to be aware of what people are saying about pharma companies, and that these companies have "clearance" to responses in order to clarify any inaccurate information being communicated. In return, consumers will feel they are being heard, and that alone will create very positive interaction. I'm all for pharma/biotech, FDA, and consumers all being happy!! Great post! Whether the FDA has established thorough social media guidelines or not, you can’t stop consumers from talking to each other on-line. FDA needs to realize when developing guidelines that it’s best to be aware of what people are saying about pharma companies, and that these companies have “clearance” to responses in order to clarify any inaccurate information being communicated. In return, consumers will feel they are being heard, and that alone will create very positive interaction. I’m all for pharma/biotech, FDA, and consumers all being happy!!

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