Comments on: DFC: The New DTC http://www.doseofdigital.com/2009/03/dfc-new-dtc/ Improving Healthcare Through Digital Technology -- Effectively using digital technology and social media in pharma and healthcare Tue, 24 Jan 2012 00:11:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: What online users think of your client’s drug http://www.doseofdigital.com/2009/03/dfc-new-dtc/#comment-9961 What online users think of your client’s drug Thu, 14 Jul 2011 22:53:01 +0000 http://www.doseofdigital.com/?p=413#comment-9961 [...] Want all the dirt on branded drugs? Check out mediguard.org, where you’ll find user ratings on thousands of drugs, including aggregated stats and comments. iGuard exemplifies the power of what the author calls DFC (direct from consumer), and he argues it just may be the new DTC. (And your clients thought if they avoided social media, no one would say a word.) DFC: The New DTC [...] [...] Want all the dirt on branded drugs? Check out mediguard.org, where you’ll find user ratings on thousands of drugs, including aggregated stats and comments. iGuard exemplifies the power of what the author calls DFC (direct from consumer), and he argues it just may be the new DTC. (And your clients thought if they avoided social media, no one would say a word.) DFC: The New DTC [...]

]]> By: Jon Moss http://www.doseofdigital.com/2009/03/dfc-new-dtc/#comment-156 Jon Moss Sat, 14 Mar 2009 16:40:24 +0000 http://www.doseofdigital.com/?p=413#comment-156 Very, very interesting and thanks for the heads up to iguard. I work with Art V above, and I heartily concur with what he has said. It is a very s l o w process at present to fight against the traditional values and opinions within big Pharma. Like Art says, there are glimmers of light and hope from some, so we will wait, watch, and I hope , help. Very, very interesting and thanks for the heads up to iguard. I work with Art V above, and I heartily concur with what he has said. It is a very s l o w process at present to fight against the traditional values and opinions within big Pharma.

Like Art says, there are glimmers of light and hope from some, so we will wait, watch, and I hope , help.

]]> By: Jon Moss http://www.doseofdigital.com/2009/03/dfc-new-dtc/#comment-9018 Jon Moss Sat, 14 Mar 2009 16:40:00 +0000 http://www.doseofdigital.com/?p=413#comment-9018 Very, very interesting and thanks for the heads up to iguard. I work with Art V above, and I heartily concur with what he has said. It is a very s l o w process at present to fight against the traditional values and opinions within big Pharma. Like Art says, there are glimmers of light and hope from some, so we will wait, watch, and I hope , help. Very, very interesting and thanks for the heads up to iguard. I work with Art V above, and I heartily concur with what he has said. It is a very s l o w process at present to fight against the traditional values and opinions within big Pharma.

Like Art says, there are glimmers of light and hope from some, so we will wait, watch, and I hope , help.

]]> By: Artv http://www.doseofdigital.com/2009/03/dfc-new-dtc/#comment-143 Artv Mon, 09 Mar 2009 16:45:51 +0000 http://www.doseofdigital.com/?p=413#comment-143 Thanks for this very interesting read Jon, and I couldn't agree with you more. The amount of times I have banged my head against the wall trying to convice some of the pharma marketing dinosaurs we have to deal with to pull their head of out of the sand are numerous... But I'm also, slowly, beginning to see a slight change in their protective and conservative attitude towards patient communication/feedback. Patient feedback is the most successful and critical indicator of a drugs performance, and it baffles me how they can chose to ignore it these days. Lets hope for the best, keep up the good writing! Thanks for this very interesting read Jon, and I couldn’t agree with you more. The amount of times I have banged my head against the wall trying to convice some of the pharma marketing dinosaurs we have to deal with to pull their head of out of the sand are numerous…

But I’m also, slowly, beginning to see a slight change in their protective and conservative attitude towards patient communication/feedback.

Patient feedback is the most successful and critical indicator of a drugs performance, and it baffles me how they can chose to ignore it these days.

Lets hope for the best, keep up the good writing!

]]> By: Artv http://www.doseofdigital.com/2009/03/dfc-new-dtc/#comment-9017 Artv Mon, 09 Mar 2009 16:45:00 +0000 http://www.doseofdigital.com/?p=413#comment-9017 Thanks for this very interesting read Jon, and I couldn't agree with you more. The amount of times I have banged my head against the wall trying to convice some of the pharma marketing dinosaurs we have to deal with to pull their head of out of the sand are numerous... But I'm also, slowly, beginning to see a slight change in their protective and conservative attitude towards patient communication/feedback. Patient feedback is the most successful and critical indicator of a drugs performance, and it baffles me how they can chose to ignore it these days. Lets hope for the best, keep up the good writing! Thanks for this very interesting read Jon, and I couldn’t agree with you more. The amount of times I have banged my head against the wall trying to convice some of the pharma marketing dinosaurs we have to deal with to pull their head of out of the sand are numerous…

But I’m also, slowly, beginning to see a slight change in their protective and conservative attitude towards patient communication/feedback.

Patient feedback is the most successful and critical indicator of a drugs performance, and it baffles me how they can chose to ignore it these days.

Lets hope for the best, keep up the good writing!

]]>