Comments on: DFC: The New DTC http://www.doseofdigital.com/2009/03/dfc-new-dtc/ A Healthy Approach to E-marketing -- Effectively using digital technology and social media in pharma and healthcare marketing Thu, 11 Mar 2010 21:39:14 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Jon Moss http://www.doseofdigital.com/2009/03/dfc-new-dtc/#comment-156 Jon Moss Sat, 14 Mar 2009 16:40:24 +0000 http://www.doseofdigital.com/?p=413#comment-156 Very, very interesting and thanks for the heads up to iguard. I work with Art V above, and I heartily concur with what he has said. It is a very s l o w process at present to fight against the traditional values and opinions within big Pharma. Like Art says, there are glimmers of light and hope from some, so we will wait, watch, and I hope , help. Very, very interesting and thanks for the heads up to iguard. I work with Art V above, and I heartily concur with what he has said. It is a very s l o w process at present to fight against the traditional values and opinions within big Pharma.

Like Art says, there are glimmers of light and hope from some, so we will wait, watch, and I hope , help.

]]> By: Artv http://www.doseofdigital.com/2009/03/dfc-new-dtc/#comment-143 Artv Mon, 09 Mar 2009 16:45:51 +0000 http://www.doseofdigital.com/?p=413#comment-143 Thanks for this very interesting read Jon, and I couldn't agree with you more. The amount of times I have banged my head against the wall trying to convice some of the pharma marketing dinosaurs we have to deal with to pull their head of out of the sand are numerous... But I'm also, slowly, beginning to see a slight change in their protective and conservative attitude towards patient communication/feedback. Patient feedback is the most successful and critical indicator of a drugs performance, and it baffles me how they can chose to ignore it these days. Lets hope for the best, keep up the good writing! Thanks for this very interesting read Jon, and I couldn’t agree with you more. The amount of times I have banged my head against the wall trying to convice some of the pharma marketing dinosaurs we have to deal with to pull their head of out of the sand are numerous…

But I’m also, slowly, beginning to see a slight change in their protective and conservative attitude towards patient communication/feedback.

Patient feedback is the most successful and critical indicator of a drugs performance, and it baffles me how they can chose to ignore it these days.

Lets hope for the best, keep up the good writing!

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