UPDATE April 6 (original post follows):
Seems like the times have changed already. In the week after I wrote this, the FDA has cracked down on paid search ads. On Friday, April 3, the FDA sent letters to 14 companies specifically about misleading search marketing ads. As you saw in this post, no one was really quite sure how to interpret FDA rules for search, but they made it pretty clear in these letters. If you have have the drug name and an indication, you’d better have fair balance. Same as every other promotional medium. The story of these letters broke on April 3 and included a few examples. One such ad was for Biogen drug Tysabri. The quote from the article:
This is a teaser of How Pharma Should Use Search Engine Marketing
. Click here to read the full post: (2560 words, 10 images, ~10:14 minutes reading time)
Many people in and around the pharma industry have been asking for the FDA to create some more specific and updated guidelines for digital promotion. There have been a bunch of conferences where it’s been a hot topic and I’m sure there’s been a few focus groups, but one thing’s been lacking from these. The FDA. They’ve been pretty quiet.
This is a teaser of Is the FDA Already Creating Digital Promotion Rules?
. Click here to read the full post: (1183 words, 1 image, ~4:44 minutes reading time)
The main finding of a recent study by Epsilon shouldn’t come as big surprise to marketers: Many patients prefer to learn about pharmaceutical products online. There you have it. Not a big surprise, right? Well, a few things from this study will surprise you.
This is a teaser of Pharma Can Use Email Marketing to Improve…Everything
. Click here to read the full post: (1352 words, 4 images, ~5:24 minutes reading time)
Think about some of the companies and products you admire most. Now think of the companies and products you love. I don’t mean cases where you just use the products or like the products, I mean you love them. Got it? Now then…
Question one: what is it that you love about the companies or products you listed?
Question two:were there any healthcare or pharma products on that list?
I’d almost guarantee the answer to question two is no.
This is a teaser of Providing Meaningful Customer Service in Healthcare
. Click here to read the full post: (990 words, 3 images, ~3:58 minutes reading time)
There are three reasons for today’s post.
First, I wanted to thank everyone who’s supported, visited, commented, and otherwise helped this blog along. It’s coming up on four months since my first post and I’ve had thousands of visitors from all over the world, far more than I ever thought, so thanks for spreading the word.
This is a teaser of Pharma’s Getting the Message
. Click here to read the full post: (545 words, ~2:11 minutes reading time)
Regular followers of this blog will know that I love a catchy title, so when the chance to throw in some alliteration presented itself, I couldn’t resist. Today’s post is going to be short and to the point. I’ve noticed a disturbing trend in talking with current and potential pharma clients that tells me that it isn’t going to get any easier to do digital marketing solutions in the near future.
This is a teaser of Pharma Firewalls Foretell the Future
. Click here to read the full post: (863 words, ~3:27 minutes reading time)
