Comments on: How to Avoid FDA Regulations Using Mobile Marketing http://www.doseofdigital.com/2009/02/avoid-fda-regulations-mobile-marketing/ A Healthy Approach to E-marketing -- Effectively using digital technology and social media in pharma and healthcare marketing Tue, 09 Mar 2010 17:56:22 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Scott http://www.doseofdigital.com/2009/02/avoid-fda-regulations-mobile-marketing/#comment-764 Scott Wed, 13 May 2009 02:22:16 +0000 http://www.doseofdigital.com/?p=263#comment-764 This isn't really so controversial. It's no different than having an ad with an unbranded URL that directs to a brand site (except with QR is likely much less effective). Every pharma paid search campaign is now doing this. This isn’t really so controversial.

It’s no different than having an ad with an unbranded URL that directs to a brand site (except with QR is likely much less effective).

Every pharma paid search campaign is now doing this.

]]> By: dean collins http://www.doseofdigital.com/2009/02/avoid-fda-regulations-mobile-marketing/#comment-144 dean collins Mon, 09 Mar 2009 17:38:58 +0000 http://www.doseofdigital.com/?p=263#comment-144 like i've been saying for years QR codes are the 'right mouse click' for anything physical. ever poster, every cd, every marketing campaign should have a qr code. Cheers, Dean Collins www.Cognation.net/QR like i’ve been saying for years QR codes are the ‘right mouse click’ for anything physical.

ever poster, every cd, every marketing campaign should have a qr code.

Cheers,
Dean Collins
http://www.Cognation.net/QR

]]> By: QR Codes to change US drug marketing? | TrackingQR http://www.doseofdigital.com/2009/02/avoid-fda-regulations-mobile-marketing/#comment-126 QR Codes to change US drug marketing? | TrackingQR Mon, 02 Mar 2009 03:36:38 +0000 http://www.doseofdigital.com/?p=263#comment-126 [...] http://www.doseofdigital.com/2009/02/avoid-fda-regulations-mobile-marketing/ Share and [...] [...] http://www.doseofdigital.com/2009/02/avoid-fda-regulations-mobile-marketing/ Share and [...]

]]> By: Ali Kuru http://www.doseofdigital.com/2009/02/avoid-fda-regulations-mobile-marketing/#comment-124 Ali Kuru Sun, 01 Mar 2009 12:24:25 +0000 http://www.doseofdigital.com/?p=263#comment-124 In my opinion, there is no difference between "telling your products capability with a QR code on the print" and "telling your products capability with its name on the print". It's like you are telling your products name in a different language. Like you are using a half English and half Spanish print in a country where everybody speaks English as their native language, but also know little bit of Spanish. Since you are giving your products name anyway, and you are giving it with its benefits only, I don't think FDA will ever approve it. Unless, the QR code you are using points an URL that has at least 40% fair balance fine print :) <abbr><em>Ali Kuru’s last blog post..<a href="http://alikuru.com/kindle-for-students-what-features-should-it-have-to-get-your-money/" rel="nofollow">Kindle for students: What features should it have to get your money?</a></abbr></em> In my opinion, there is no difference between “telling your products capability with a QR code on the print” and “telling your products capability with its name on the print”. It’s like you are telling your products name in a different language. Like you are using a half English and half Spanish print in a country where everybody speaks English as their native language, but also know little bit of Spanish.

Since you are giving your products name anyway, and you are giving it with its benefits only, I don’t think FDA will ever approve it. Unless, the QR code you are using points an URL that has at least 40% fair balance fine print :)

Ali Kuru’s last blog post..Kindle for students: What features should it have to get your money?

]]> By: QR Codes May Circumvent FDA Advertising Rules http://www.doseofdigital.com/2009/02/avoid-fda-regulations-mobile-marketing/#comment-123 QR Codes May Circumvent FDA Advertising Rules Fri, 27 Feb 2009 11:13:47 +0000 http://www.doseofdigital.com/?p=263#comment-123 [...] Richman has a very interesting post in which he discusses the possibility that pharmaceutical companies may be able to avoid Federal [...] [...] Richman has a very interesting post in which he discusses the possibility that pharmaceutical companies may be able to avoid Federal [...]

]]> By: Jonathan Richman http://www.doseofdigital.com/2009/02/avoid-fda-regulations-mobile-marketing/#comment-117 Jonathan Richman Thu, 26 Feb 2009 20:40:21 +0000 http://www.doseofdigital.com/?p=263#comment-117 Brad, thanks for the comment. I'm sure this won't count as accessible fair balance. I wasn't thinking even to have the fair balance hidden in the QR code. Instead, eliminate the fair balance, give the indication, and mask the drug name in the QR Code. Who's to say that's wrong? Did you really show the drug name if it's within the QR Code? Brad, thanks for the comment. I’m sure this won’t count as accessible fair balance. I wasn’t thinking even to have the fair balance hidden in the QR code. Instead, eliminate the fair balance, give the indication, and mask the drug name in the QR Code. Who’s to say that’s wrong? Did you really show the drug name if it’s within the QR Code?

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