
Based on my title, you’re reading this for one of three reasons:
- You sincerely are looking to skirt DDMAC rules and need some inspiration;
- You follow the rules, but want to see what you’re missing;
- You are the FDA and want my address;
This is a teaser of How to Avoid FDA Regulations Using Mobile Marketing
. Click here to read the full post: (1173 words, 5 images, ~4:42 minutes reading time)

Yes, that’s right. Reread that headline. “Gaming to Save Healthcare Marketing.”
At least, it’s one of my theories.
After spending many years in sales and marketing in healthcare (particularly pharma), I’ve noticed, as have all of you, that the effectiveness of our marketing continues to decrease. People are bombarded more than ever by our advertising and our advertising itself has actually gotten worse. By worse, I mean that not only has quality suffered, but also the meaning it brings to consumers is disappearing. Our company is a big believer (in fact, we invented the term) in Marketing with Meaning. I’ll won’t go into the details here, but the basic idea is that your marketing, your advertising, should, in of itself, be meaningful to customers. Does your marketing bring any value to consumers?
This is a teaser of Gaming To Save Healthcare Marketing
. Click here to read the full post: (931 words, 4 images, ~3:43 minutes reading time)

In programs I’ve lead in the past and in work we do here at Bridge Worldwide, we’re always striving to create a closer connection with customers (patients or doctors, in the case of healthcare) and make our information more meaningful and relevant. There has been and always will be a lot of debate about the best ways to do this. One of the first things that marketers come up with is personalization.
This is a teaser of Personalization and Individualization…What’s the Difference?
. Click here to read the full post: (945 words, 2 images, ~3:47 minutes reading time)