Social Media Wiki

How to Avoid FDA Regulations Using Mobile Marketing

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Based on my title, you’re reading this for one of three reasons:

  1. You sincerely are looking to skirt DDMAC rules and need some inspiration;
  2. You follow the rules, but want to see what you’re missing;
  3. You are the FDA and want my address;

This is a teaser of How to Avoid FDA Regulations Using Mobile Marketing. Click here to read the full post: (1173 words, 5 images, ~4:42 minutes reading time)


Pharma and Healthcare Social Media Wiki Live

I’ve heard and been part of many conversations and fielded a lot of questions all asking the same thing: “Are there any healthcare companies using social media?” or “Are any pharma companies using <insert social media channel>?”

I’ve handled these in the past as one off answers, but I thought there might be a better way…a wiki. Why not answer this social media question with a social media answer?

This is a teaser of Pharma and Healthcare Social Media Wiki Live. Click here to read the full post: (204 words, ~49 seconds reading time)


FDA Uses Social Media, But You Can’t

I’ve always wanted to say this, so here it goes: “Do as I say, not as I do.”

Well, technically it’s not me saying it, but the FDA.

This is a teaser of FDA Uses Social Media, But You Can’t. Click here to read the full post: (833 words, 2 images, ~3:20 minutes reading time)


Gaming To Save Healthcare Marketing

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Yes, that’s right. Reread that headline. “Gaming to Save Healthcare Marketing.”

At least, it’s one of my theories.

After spending many years in sales and marketing in healthcare (particularly pharma), I’ve noticed, as have all of you, that the effectiveness of our marketing continues to decrease. People are bombarded more than ever by our advertising and our advertising itself has actually gotten worse. By worse, I mean that not only has quality suffered, but also the meaning it brings to consumers is disappearing. Our company is a big believer (in fact, we invented the term) in  Marketing with Meaning. I’ll won’t go into the details here, but the basic idea is that your marketing, your advertising, should, in of itself, be meaningful to customers. Does your marketing bring any value to consumers?

This is a teaser of Gaming To Save Healthcare Marketing. Click here to read the full post: (931 words, 4 images, ~3:43 minutes reading time)


Personalization and Individualization…What’s the Difference?

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In programs I’ve lead in the past and in work we do here at Bridge Worldwide, we’re always striving to create a closer connection with customers (patients or doctors,  in the case of healthcare) and make our information more meaningful and relevant. There has been and always will be a lot of debate about the best ways to do this. One of the first things that marketers come up with is personalization.

This is a teaser of Personalization and Individualization…What’s the Difference?. Click here to read the full post: (945 words, 2 images, ~3:47 minutes reading time)