Comments on: Social Networking Doctors Overprescribe http://www.doseofdigital.com/2009/01/social-networking-doctors-overprescribe/ Improving Healthcare Through Digital Technology -- Effectively using digital technology and social media in pharma and healthcare Sat, 31 Jul 2010 19:02:15 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Leonard Kish http://www.doseofdigital.com/2009/01/social-networking-doctors-overprescribe/#comment-172 Leonard Kish Wed, 18 Mar 2009 18:00:34 +0000 http://www.doseofdigital.com/?p=159#comment-172 Another opportunity for drug companies might just be in encouraging information exchange in certain areas. Where do you want to encourage more physician interaction and education? <abbr><em>Leonard Kish’s last blog post..<a href="http://syndicom.com/blog/electronic-records-and-responsible-interaction/" rel="nofollow">Electronic Records and Responsible Interaction</a></abbr></em> Another opportunity for drug companies might just be in encouraging information exchange in certain areas. Where do you want to encourage more physician interaction and education?

Leonard Kish’s last blog post..Electronic Records and Responsible Interaction

]]> By: Arthur Alston http://www.doseofdigital.com/2009/01/social-networking-doctors-overprescribe/#comment-85 Arthur Alston Tue, 27 Jan 2009 01:56:01 +0000 http://www.doseofdigital.com/?p=159#comment-85 John Mack: I think what you are trying to say is that in this instance correlation and causality has been confused. Pretty much what I said on the other blog too. It happens all the time and is often a major cause of misinterpretation of data / outcomes of studies. To get back to Jonathan's point, it is encouraging to see that a tipping point in the usage of social networks by physicians seems to have been reached, and that can only be a good thing. And of course the big challenge is how do we maximize the benefit of this tipping point to all involved, i.e. patients, prescribers and manufacturers of pharmaceutical products. <abbr><em>Arthur Alston’s last blog post..<a href="http://twitter.com/arthur_alston/statuses/1150811324" rel="nofollow">arthur_alston: [Pharma] and The Economist weighs in on the Pfizer-Wyeth mashup http://ow.ly/6lX</a></abbr></em> John Mack: I think what you are trying to say is that in this instance correlation and causality has been confused. Pretty much what I said on the other blog too. It happens all the time and is often a major cause of misinterpretation of data / outcomes of studies.

To get back to Jonathan’s point, it is encouraging to see that a tipping point in the usage of social networks by physicians seems to have been reached, and that can only be a good thing. And of course the big challenge is how do we maximize the benefit of this tipping point to all involved, i.e. patients, prescribers and manufacturers of pharmaceutical products.

Arthur Alston’s last blog post..arthur_alston: [Pharma] and The Economist weighs in on the Pfizer-Wyeth mashup http://ow.ly/6lX

]]> By: John Mack http://www.doseofdigital.com/2009/01/social-networking-doctors-overprescribe/#comment-84 John Mack Mon, 26 Jan 2009 22:51:13 +0000 http://www.doseofdigital.com/?p=159#comment-84 Sorry, what I meant to say is that while there is a correlation, it's not a cause and effect correlation. <abbr><em>John Mack’s last blog post..<a href="http://pharmamkting.blogspot.com/2009/01/lets-focus-on-effectiveness-not-dollars.html" rel="nofollow">Let's Focus on Effectiveness, Not Dollars Spent as a Measure of DTC Success</a></abbr></em> Sorry, what I meant to say is that while there is a correlation, it’s not a cause and effect correlation.

John Mack’s last blog post..Let’s Focus on Effectiveness, Not Dollars Spent as a Measure of DTC Success

]]> By: John Mack http://www.doseofdigital.com/2009/01/social-networking-doctors-overprescribe/#comment-83 John Mack Mon, 26 Jan 2009 22:45:02 +0000 http://www.doseofdigital.com/?p=159#comment-83 To use this data and conclude that physicians write more scripts because of their social networking experience is like saying that cold weather causes snow because every time it snows it's cold outside! It's not that there is no control group. There's no evidence of a correlation between these two facts: heavy use of social networking and writing more scripts. Even if there is a correlation, which is the cause and which is the effect? <abbr><em>John Mack’s last blog post..<a href="http://pharmamkting.blogspot.com/2009/01/lets-focus-on-effectiveness-not-dollars.html" rel="nofollow">Let's Focus on Effectiveness, Not Dollars Spent as a Measure of DTC Success</a></abbr></em> To use this data and conclude that physicians write more scripts because of their social networking experience is like saying that cold weather causes snow because every time it snows it’s cold outside!

It’s not that there is no control group. There’s no evidence of a correlation between these two facts: heavy use of social networking and writing more scripts. Even if there is a correlation, which is the cause and which is the effect?

John Mack’s last blog post..Let’s Focus on Effectiveness, Not Dollars Spent as a Measure of DTC Success

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