As 2009 wraps up, I thought I’d give a sneak peek into what’s planned on this blog for 2010. Just as aside, I find it odd that we’re going into a year that had a movie made about it. Seemed like the distant, distant future in 1984 when 2010 was made. Sadly, we still don’t have a lot of the futuristic inventions from the movie and I don’t think we’re likely to make contact with any new life forms in 2010 unless they visit us or NASA has a really, big year.
This is a teaser of 2010 Dose of Digital Sneak Preview
. Click here to read the full post: (689 words, 1 image, ~2:45 minutes reading time)
I was recently invited by my friend Ellen Hoenig Carlson (read her blog, Notes from the Back of the Book, for some great healthcare marketing insights) to contribute to a project she was hoping to put together in time for Christmas. Her vision was for it to be something of a holiday gift to all the healthcare marketers of the world. It was a pretty ambitious effort, as she was attempting to corral twelve different authors in a very short period of time. It was going to be an ebook featuring the insights from a diverse group of individuals on the topic of healthcare marketing. I didn’t think she’d be able to put it off (don’t tell her).
This is a teaser of Advice for Healthcare Marketers to Start 2010 Right — Free eBook
. Click here to read the full post: (576 words, ~2:18 minutes reading time)
For avid Facebook users, you’ve all noticed the ads that are stuck onto the right side of your screen on nearly every page.
What?
You haven’t noticed them? Well, they are there. Go check it out for yourself and come back.
See. I told you they were there. Don’t feel bad if you didn’t notice them. You’re in good company. Most people don’t notice them. Like many forms of banner ads, they are simply ignored and since they are relatively new to Facebook and people are very focused while on the site, this is even more true. Of course, you may have checked and found that there are no ads on Facebook for you. Congratulations. You’re in good company again along with the millions who use browser plugins to disable all of these ads (myself included).
This is a teaser of What If Your Customers Could Vote on Your Ads?
. Click here to read the full post: (1882 words, 8 images, ~7:32 minutes reading time)
After reading a bunch of Twitter buzz and a few blog posts, I wanted to weigh in with my opinion on the most recent hot topic relating to pharma, social media, and the FDA. As you all know, the FDA recently had hearings about the use of social media by pharma companies. A number of people have pointed out that patients were very much under-represented at the hearings (John Mack did the math). Only 5 of the 60 or so speakers were those you could classify as “patient advocates” whether they were patients themselves or speaking on behalf of patient groups. As many have noted since the hearings, this number is probably too low. I agree…sort of.
This is a teaser of Patients WILL Have the Final Say on Pharma Social Media
. Click here to read the full post: (1510 words, ~6:02 minutes reading time)
After starting back in February 2009 with about 25 items, the Pharma and Healthcare Social Media Wiki has grown tremendously. Honestly, I never thought the list would have more than 50 items. With today’s update, it’s over 500. This includes efforts from pharma and healthcare companies, industry observers, patient support networks, physician social networks, and many other categories. The tactics run the gamut from Twitter to Facebook to YouTube and everything in between.
This is a teaser of Social Media in Pharma and Healthcare 2009: The Final Wiki Update of the Year
. Click here to read the full post: (837 words, 2 images, ~3:21 minutes reading time)
Hello readers…I’m looking for your help on an upcoming post.
As someone who’s spent a long time working in pharma, it becomes hard to look beyond the industry sometimes. Fortunately, I get a chance to work with and see a lot of work from our diverse client roster here at Bridge Worldwide. However, I’d like to get some unbiased expertise and completely new thinking. So, I created a survey called: “What should pharmaceutical companies be doing in digital marketing?”
This is a teaser of Recruiting for a New Survey: What should pharmaceutical companies be doing in digital marketing?
. Click here to read the full post: (249 words, ~60 seconds reading time)
Today’s post was co-written with Melissa Davies, Healthcare Research Director at Nielsen in the Online Division.
Key Points Summary (detailed post follows)
- Reportable adverse events are far less common than most people suspect. There are only approximately 166 reportable adverse events per day recorded across the entire pharma industry.
- Even for the biggest pharma brands, there are very few discussion happening online that include a mention about the brand. Only 36 per day for the biggest selling drug in the world, Lipitor.
This is a teaser of Monitoring Adverse Events in Social Media for Pharma’s Biggest Brands: Hopeless Task or Simple Project?
. Click here to read the full post: (3120 words, 4 images, ~12:29 minutes reading time)
