It’s our 2015 ePharmapalooza spectacular, with special guests Sean Hartigan, Zoe Dunn, and Christine Truelove. We discuss the sad state of the ePharma conference, how customer centricity is a myth, the lack of content curation for conferences, the industry family reunion, the lack of technology integration around the topics, how many years of attendance it takes to learn something new, the lack of digital proliferation, and why the industry deserves better.
First published on Forbes.com, IMS Health has a robust report on the state of the app economy around healthcare, and the picture isn’t pretty. John Mack and I discussed this a bit on a recent podcast and this report validates a lot of our perspectives on the issue.
There is a significant skew in download volume for healthcare apps, with more than 50% of available apps achieving fewer than 500 downloads. Conversely, 5 apps account for 15% of all downloads in the healthcare category. The reason behind the limited downloads, and hurdles to improved uptake, span all stakeholders. Patients currently face a dizzying array of healthcare apps to choose from, with little guidance on quality or support from their doctors.
As I discovered when I first started collecting apps for the mobile wiki, theres a ton of crap out there. Given how many health apps there are and how little value most provide, these numbers don’t surprise me. This shouldn’t dissuade you from making an app, especially if you’ve done the leg work to clearly understand the value proposition you wish to fill and have carefully thought though how to make and additive experience for your customers. The take away for me is this: Have a promotional plan for your app. The app economy isn’t a build-it-and-they-will-come environment. The scale of this report illustrates that you’ll experience a high degree of failure if you simply want to put something in the App Store and hope it will catch on.
Download the full report here (Via IMS Health).
A Pill That Boosts a Woman’s Sex Drive Is Almost Here. But Do We Need It? – The entirety of this article should just simply be the word, “yes.”
FDA Grants 23andMe Approval to Test For Rare Genetic Condition – Hopefully it’s for the cognitive defect that keeps parents from getting their kids vaccinated.
There’s a Wearable for Your Sex Life Now – Super. And you thought people tweeting about going to the gym was obnoxious.
Settlers of Catan to be Made Into a Movie or TV Show – I’ll trade you 2 wood and 3 brick for a guarantee that I don’t have to watch it.
Special Guest John Mack from Pharma Marketing News joins the show to discuss the sorry state of mobile apps in pharma, the privacy and diagnosis implications of coding errors, “Dear Doctor” letters, how mobile can help patient compliance, how to ignore my dog making an appearance, the big data, how to connect social and mobile to benefit the customer, why social is now table stakes, if there needs to be more mobile pioneers, and how we’ve hit peak psoriasis.