YTT Podcast – 12: ‘Influential Petting Zoos’

YTT thumbnailThis week special guest Jack Barrette from WEGO Health stops by to discuss how patient influencers may be the key to finally achieving the goal of ‘customer centricity’, why brand teams are more voyeristic than engaged, the pitfalls of being an SMDB, how the fears of an FDA crackdown just don’t hold water, how brands can get more active in the social space in ways that have real business value, and if casting directors for pharma DTC ads have a future in the adult entertainment industry.

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Show Notes:
Music by the Mysterious Breakmaster Cylinder

Fusion: The Inside Story About The Creation Of ResearchKit

phone-home

 

Daniela Hernandez reporting for Fusion has a great piece on how ResearchKit came to be, and some of the best reporting that’s been done on the service.

After Friend’s talk, O’Reilly approached the doctor, and, in typical tight-lipped Apple fashion, said: “I can’t tell you where I work, and I can’t tell you what I do, but I need to talk to you,” Friend recalls. Friend was intrigued, and agreed to meet for coffee.

So great.

YTT Podcast – 11: ‘Gender Politics’

YTT thumbnailThis week special guest Tara Marsh stops by to discuss the current dynamics of gender roles in the advertising and marketing industries, Sheryl Sandberg’s Lean In campaign and if it misses a larger point, the generational differences of how women are viewed in the workplace, what role men have to play in empowering women and fostering workplace equality, ideas for paid family leave, and whether or not I’d look good in eye liner.

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Show Notes:
Music by the Mysterious Breakmaster Cylinder
Lean In Campaign
A Perspective On Paid Family Leave
FiveThirtyEight Interviews Sheryl Sandberg
‘Emotional Chores’
Women In Healthcare Get Paid Less

A Closer Look At The Apple Watch Pricing

What time is it?A lot has been made about the pricing structures for the Apple Watch since the event on March 9th. Most of the commentary has been about the perceived over-priced nature of Apple’s 3 lines of watches. While the Apple Watch Edition is getting most of the attention due to it’s 10,000 and upwards price tag, I think a closer examination reveals that Apple may have priced these watches exactly right. I’ll explain what I mean by going tier by tier.

The Apple Watch Sport
Most of the consternation about the $349/$399 price tag for this SKU seems to center around 2 arguments. First, the Pebble Time looks like it will do much of what the Apple Watch Sport does for a cheaper price, and second, that most fitness trackers on the market are so much cheaper than where Apple is setting the bar. Both of these lines of thinking miss the point. For starters, I own a Pebble. I like it a lot and have written so before. But even without the benefit of seeing the Apple Watch Sport in person, I can guarantee that the quality and materials used in the Apple watch will blow the doors off the Pebble. To me, that alone would make the price differential worth it. Also, if you’re not backing the Pebble Time on Kickstarter right now, I think it’s a fairly safe bet to expect that version will hit the retails stores for at least $250.00. But Pebble isn’t the competitor that I believe Apple is targeting in the sport watch market. That honor, I believe belongs to Suunto. The Suunto sport watches start at $299.00 and run upwards of $600.00, and don’t have a fraction of the potential features of the Apple Sport Watch or nearly as nice a screen (Black and White LCD vs. Retina? No contest). Apple has never sought to compete at the lower end of the pricing market, so Suunto seems to be a good analogue for what customer and price point they’d like to target in the sport market. Read More…