YTT Podcast – 13: ‘Garage Sale Jigsaw Puzzles’

YTT thumbnailAfter a 2 week spring break hiatus, the podcast returns with special guest William Martino. This week we discuss the ways in which healthcare can seek to improve content marketing and storytelling, why UX is dying and what we need to do to save it, the ways in which platform proliferation is diluting the storytelling process, the limitations of the nomenclature we use to describe our craft, and why computer backups are a lifesaver.

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Show Notes:
Music by the Mysterious Breakmaster Cylinder
Flonase Tumbler Page
Marketing Technology Is Eating The Customer Journey
I could not find the clock story, but will add as soon as I can

YTT Podcast – 12: ‘Influential Petting Zoos’

YTT thumbnailThis week special guest Jack Barrette from WEGO Health stops by to discuss how patient influencers may be the key to finally achieving the goal of ‘customer centricity’, why brand teams are more voyeristic than engaged, the pitfalls of being an SMDB, how the fears of an FDA crackdown just don’t hold water, how brands can get more active in the social space in ways that have real business value, and if casting directors for pharma DTC ads have a future in the adult entertainment industry.

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Show Notes:
Music by the Mysterious Breakmaster Cylinder

Fusion: The Inside Story About The Creation Of ResearchKit

phone-home

 

Daniela Hernandez reporting for Fusion has a great piece on how ResearchKit came to be, and some of the best reporting that’s been done on the service.

After Friend’s talk, O’Reilly approached the doctor, and, in typical tight-lipped Apple fashion, said: “I can’t tell you where I work, and I can’t tell you what I do, but I need to talk to you,” Friend recalls. Friend was intrigued, and agreed to meet for coffee.

So great.

YTT Podcast – 11: ‘Gender Politics’

YTT thumbnailThis week special guest Tara Marsh stops by to discuss the current dynamics of gender roles in the advertising and marketing industries, Sheryl Sandberg’s Lean In campaign and if it misses a larger point, the generational differences of how women are viewed in the workplace, what role men have to play in empowering women and fostering workplace equality, ideas for paid family leave, and whether or not I’d look good in eye liner.

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Show Notes:
Music by the Mysterious Breakmaster Cylinder
Lean In Campaign
A Perspective On Paid Family Leave
FiveThirtyEight Interviews Sheryl Sandberg
‘Emotional Chores’
Women In Healthcare Get Paid Less