Dose of Digital v3.0

Dose of Digital is undergoing an exciting transformation.

Dose of Digital is a now partnership among WPP’s healthcare-focused agencies to cover interesting topics related to how digital technology influences healthcare and marketing and its potential implications for the future. We will focus on the discussion of technology’s place in the way we mange our everyday health and the role brands can and should play.  As new devices to track and monitor our health appear, the definition of health and wellness expands, and the way we communicate with healthcare providers changes. We believe that nowhere is the impact of technology more profound than in health, and look forward to creating dialogue, sharing our thoughts, and hearing from you.

Dose of Digital was originally founded by health technologist Jonathan Richman in 2008 who did an amazing job of starting the dialogue at a time that technology was less ubiquitous in health. We hope to have Jonathan back for guest posts over the coming months. Bill Evans, formerly digital lead for WPP’s Team Chemistry took over managing the site in 2012. We thank Bill for his leadership and for sharing his great thinking over the past three years. Bill has recently left his role at WPP to become Chief Marketing Officer of Watson Health and as such, we are pleased to begin Dose of Digital 3.0.

Dose of Digital will now be written by a collection of leading digital health experts from across WPP agencies. I’m Erin Byrne, Chief Client Officer of ghg | grey health and I have the privilege of leading our effort. I’ve been working in digital media since AOL version 1.0 (which makes me very old!) and continue to be energized every day by the changes in technology and the potential they create. Allie Lustig, an immensely talented digital strategist at ghg will manage the site and our social media properties. And we will have ongoing posts from our most senior digital executives at Ogilvy Commonhealth in Ritesh Patel, Sudler & Hennessey in David Cherry, and Wunderman Health in Brenda Fiala. Other key execs will contribute as well, making this a robust conversation with many points of view.

We are excited to re-launch and tackle the fast-paced and thought-provoking topics of digital health today. We want to thank our readers for keeping up with us on this new effort to bring you the most interesting topics in technology, healthcare, and marketing, and encourage you to let us know what you think in the comments. In the meantime, check back soon as we have an exciting redesign coming, some great topics lined up, and guest posters that will be joining us soon.



Meeting Icebreakers That Are Better Than Yours


I typically loathe the perfunctory icebreaker questions that sometimes get used during corporate meetings. You know the kind I’m referring to? They’re the, “If you were a vegetable, what kind of vegetable would you be” questions. I’ve been in a couple of meetings lately that used icebreakers to open the meeting and the questions were downright torture.

As much as I generally don’t like the icebreaker concept, these questions could be more interesting and be far more effective at helping the attendees reveal something about themselves. To that extent, I’ve come up with a bunch of icebreaker questions that you may feel free to use at your next meeting. Read More…

Bringing some clarity to Google’s ‘mobile friendly’ algorithm

If you’ve read any piece online about Google’s recent ‘mobile friendly’ algorithm update, you no doubt must think the world is coming to an end. I’ve seen headlines with the terms “mobilegeddon” or touting “crippling penalties” for non-compliance, or “the biggest change in years!” To bring you up to speed, Google recently rolled out an update to it’s search algorithm that prioritizes mobile optimized pages over non-optimized ones when searching from a mobile device.

I’ve written before about how this kind of hyperbolic tech reporting drives me batty, and the hype surrounding Google’s algorithm changes are the perfect example of how writers blow things way out of proportion to grab your attention and get you to click. Who cares if the facts aren’t as interesting as the headlines? Read More…