prec·e·dent
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1. a legal decision or form of proceeding serving as an authoritative rule or pattern in future similar or analogous cases.
2. any act, decision, or case that serves as a guide orjustification for subsequent situations.
- This blog is all about the latest technology advances that are going to improve our health and lengthen our lives. It's not the blockbuster drug advances, but digital technology that will lead the health revolution. I'm your author, Jonathan Richman.
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Dose of Digital Heading to SXSW…Maybe
Every year, digital marketing geeks (like me) descend upon Austin, Texas for a conference called South by Southwest, a.k.a. SXSW. What started as a music and then film festival, the conference’s biggest draw is now the “Interactive” category. That’s where you’ll find all the latest digital innovations that everyone is talking about. Typically, there hasn’t been a whole lot at SXSW focused on healthcare. But SXSW 2011 will feature a one-day health track for the first time.
Digital Alert and Reco: FDA Warns Novartis Over Facebook Sharing
Last week, the FDA issued a Warning Letter for the website for their drug, Tasigna. The main issue in the violation was content that was shared via social media. The Tasigna site had Facebook sharing buttons that, like other sites, automatically generate content for sharing. The content of this content is what the FDA cited. This content is drawn from META description tags on the website. These tags are invisible to visitors, but are used by search engines.
4 Mistakes You Make By Playing Not to Lose in Social Media
For those who play chess regularly, you know that if you play the game making moves that are designed to keep you from losing, you never actually end up winning. You can’t win with defense alone. This concept goes well beyond chess and is why we say things like: “The best defense is a good offense.” So, if we can all agree on that, then for what purpose am I writing this? Today I want to show you why you’re actually doing this when it comes to your brand’s marketing and, in particular, when it comes to social media.
