Dose of Digital is undergoing an exciting transformation.
Dose of Digital is a now partnership among WPP’s healthcare-focused agencies to cover interesting topics related to how digital technology influences healthcare and marketing and its potential implications for the future. We will focus on the discussion of technology’s place in the way we mange our everyday health and the role brands can and should play. As new devices to track and monitor our health appear, the definition of health and wellness expands, and the way we communicate with healthcare providers changes. We believe that nowhere is the impact of technology more profound than in health, and look forward to creating dialogue, sharing our thoughts, and hearing from you.
Dose of Digital was originally founded by health technologist Jonathan Richman in 2008 who did an amazing job of starting the dialogue at a time that technology was less ubiquitous in health. We hope to have Jonathan back for guest posts over the coming months. Bill Evans, formerly digital lead for WPP’s Team Chemistry took over managing the site in 2012. We thank Bill for his leadership and for sharing his great thinking over the past three years. Bill has recently left his role at WPP to become Chief Marketing Officer of Watson Health and as such, we are pleased to begin Dose of Digital 3.0.
Dose of Digital will now be written by a collection of leading digital health experts from across WPP agencies. I’m Erin Byrne, Chief Client Officer of ghg | grey health and I have the privilege of leading our effort. I’ve been working in digital media since AOL version 1.0 (which makes me very old!) and continue to be energized every day by the changes in technology and the potential they create. Allie Lustig, an immensely talented digital strategist at ghg will manage the site and our social media properties. And we will have ongoing posts from our most senior digital executives at Ogilvy Commonhealth in Ritesh Patel, Sudler & Hennessey in David Cherry, and Wunderman Health in Brenda Fiala. Other key execs will contribute as well, making this a robust conversation with many points of view.
We are excited to re-launch DoseofDigital.com and tackle the fast-paced and thought-provoking topics of digital health today. We want to thank our readers for keeping up with us on this new effort to bring you the most interesting topics in technology, healthcare, and marketing, and encourage you to let us know what you think in the comments. In the meantime, check back soon as we have an exciting redesign coming, some great topics lined up, and guest posters that will be joining us soon.